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Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from Moorgate’s 4Q 2025 report which caught our eye. In the past year you can see that debt costs have risen slightly at Clear Channel Outdoor and have declined at Outfront […]
Many universities and schools are exempt from local zoning codes when it comes to billboards. SB26-038 would have required Colorado State University to comply with local government sign and noise ordinances. The Rocky Mountain Collegian reports the bill was rejected unanimously by a Colorado Senate committee. The chief financial […]
Company: Legacy Outdoor Advertising Markets: Iowa, Kansas, Nebraska, Missouri, South Dakota Address: 920 E 56th St, Suite B, Kearney, NE 68847 Email: sales@legacybillboards.com Phone: 800-628-6060 Legacy Outdoor was formed by the merger of USA Outdoor and CK Outdoor. The company owns over 1,200 posters, bulletins and digital billboards in Arkansas,, Iowa, […]
Thanks to everyone who submitted their toughest OOH sales questions. I will continue to tackle the most common questions in the next few installments. Last week I reviewed how to compensate sales reps for selling digital. Today I talk about why one board costs more than another and what minimum […]
NEW YORK, NY — February 28th, 2026 — SOMO, the leader in large-scale digital taxi media, today announced its expansion into Las Vegas, beginning in March 2026. The company willdeploy 1,200 new digital displays across 400 taxi vehicles, introducing both digital taxi top screens and its first-ever Digital Taxi Back […]
Company: LeClair Calihan Markets: Arizona, Illinois Address: 2850 E. Camelback Rd., Suite 270, Phoenix, AZ. 85016 Email: ted@leclaircalihan.com Phone: 602-616-0533 LeClair Calihan was found in 2018 by Ted LeClair and Phil Calihan. The company operates 144 out of home faces including 28 digital faces. Most of the faces are in […]
Here are four things about Clear Channel Outdoor which Signvalue learned by reading the Clear Channel Outdoor 2025 10k. A smaller company Clear Channel Outdoor is a much smaller company due to the sale of all of its international assets except Spain. The number of out of home displays which […]
Ardmore, OK – IBO is making it easier than ever for independent operators to help their local advertisers succeed. “With our new integration with Super Optimal, IBO members can now access the simple, affordable, “self-serve” tool that I use that takes the guesswork out of billboard design, directly from our […]
COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) announces the appointment of Lindsey Talbot as President, effective today, March 9, 2026. A respected leader in the Canadian media industry, Talbot brings more than two decades of investment and strategic leadership experience to the role. She joins COMMB following her tenure […]
Advertisers gain programmatic access to more than 55,000 premium screens across Brazil’s residential, office, transit, retail, and street environments. New York, NY – (March 9, 2026) – Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic digital out-of-home (DOOH), today announced a new integration with Eletromidia, Brazil’s largest out-of-home media […]
