Rothfelder & Falick set out to provide the industry with one source for all aspects of Billboard Law. This book does just that. There are 300 pages of summary and articles broken into seven sections including: FIRST AMENDMENT CHALLENGES AND CONTENT BASED SIGN CODES WHAT THE OPERATOR CAN DISPLAY […]
Legal
Rothfelder on Rothfelder & Falick on Billboard Law
Billboard Insider ran a Q and A in its March 2nd edition on the new book it published and I wrote: Rothfelder and Falick on Billboard Law. As explained in that article, this book examines the unique law on billboards by compiling, organizing, and summarizing over 150 articles my law […]
Richard Rothfelder’s New Book on Billboard Law
Richard, tell us about the new book we are releasing today, exclusively through Billboard Insider? OOH operators are painfully familiar with the differences of opinion on the societal benefits versus burdens of billboards, which has led to an extensive body of case, statutory, and administrative law on billboards unique to […]
Rothfelder on Lease Escalator and Unilateral Renewal Clauses
Billboard Insider ran a couple interesting articles on lease escalator clauses recently, namely those by Andy Goodman on January 28, 2026 and by Carl Hutchinson on February 17, 2026. Andy and Carl agreed that these types of provisions, while seemingly non-adversarial and business-like, can quickly get out of control and […]
Richard Rothfelder on Reliance on Surveys
Billboard Insider recently received a question from a reader that I bet many of you have experienced: An ooh company installs or buys a billboard and assumes an old survey is recorded…time goes by and the state highway department widens the highway and finds the sign partially in the existing right […]
Trailhead Media’s Carl Hutchinson Says Be Wary of Lease Inflators
A few weeks ago out of home leasing and development expert told our readers to be cautious about billboard lease escalator clauses. Trailhead Media Assistant Director of Real Estate agrees: From my experience, this is exactly where many OOH deals quietly go wrong. I’ve seen leases that looked completely reasonable […]
Goodman says to build trust before you talk dollars
Today out of home leasing and development expert Andy Goodman of Age Advertising talks about when and how to approach a landlord to discuss rent. A mistake new billboard operators make is introducing rent too early in conversations with property owners. In practice, discussing money before establishing value and trust can shut […]
Billboard Easement and Lease Survives a Tax Sale Challenge
Can a billboard easement and lease survive a tax sale challenge? Yes, according to 3018 Pershall, LLC. vs Outfront Media, LLC. Here are the facts. In 1990 National Advertising signed a billboard lease on land near I-270 in St Louis. Outfront acquired National advertising in 1997 and entered into a […]
Andy Goodman on Billboard Lease Escalator Clauses
Today, out of home leasing and development expert Andy Goodman of Age Advertising discusses billboard lease escalator clauses. Ask a room full of industry veterans what a reasonable out of home lease escalator looks like, and you will get a range of answers—followed quickly by stories of deals that made […]
Rothfelder on Collecting Out of Home Receivables
I read the interesting article appearing in the January 20, 2026 edition of Billboard Insider on A Way to Collect Old Out of Home Receivables.My law firm handles collections of all types, including for our billboard company clients. I wrote about our collection strategies in a couple articles Billboard insider […]






















