Yesco Outdoor Media has announced the April 8 purchase of the billboard assets of Reagan National Advertising in Idaho and Montana. Yesco acquired 80 Reagan faces in Idaho and 14 Reagan faces in Montana and currently has 378 faces in Idaho and 346 in Montana which makes Yesco the second […]
Finance
Outfront’s Male and Shassian Interviewed by REIT.com
Reit.com has an interview with Outfront Chairman and CEO Jeremy Male and CFO Donald Shassian. Some of the highlights of the interview. Male says that out-of-home was a 2X GDP business from 1990-2015 with annual revenue growth of 4%/year or twice the 2%/year GDP growth rate. Looks to Insider like […]
iHeart Has Trial Date On Debt Dispute
An update on iHeart Media/Clear Channel Outdoor debt issues. The Wall Street Journal is reporting that iHeart has a May trial date set to block a group of lenders from declaring a default on more than $3 billion in loans. In the meantime, both sides have agreed to abide by […]
Jarred Saba on Buying Billboard Leases
There are several companies which want to buy outdoor advertising easements: Landmark, Milepost Capital, Billboard Property Group and Lease Advisors. Insider is skeptical about some of these companies but thinks it never hurts to talk to anyone any time. Lease Advisors was founded in 2008 and is the nation’s leading lease acquisition […]
Emarketer expects outdoor to grow 2.6% during 2016.
eMarketer projects a 5.1% increase in 2016 US ad revenues according to Mediapost. Here’s how it splits out by sector. Digital Media Spending up 15.4% TV ad spending up 5.1%. Outdoor ad spending up 2.6%. Print ad spending down 5% Insider’s take: Not sure why emarketer projects such low outdoor […]
Limit Outdoor Debt to 3X Gross Revenue
Insider thinks 3 times annualized revenues is a reasonable debt limit for most small billboard companies. Here’s why. If you borrow less than 3 times gross revenue, your plant will be worth more than debt even if revenues drop and multiples contract during a recession. Industry revenues declined 20% during […]
Outfront closes South America Sale to JC Decaux
Outfront Media has closed the sale of all of its equity interests in the Company’s Argentina, Chile, Mexico and Uruguay outdoor plant to JCDecaux. The sale price was $82 million. Revenue and cashflow were not disclosed. Insider’s take: A good thing for Outfront. The market discounts revenue and cashflow from […]
Outdoor Advertising Valuations March 2016
The four public outdoor companies were valued at 3.7 times gross revenue and 13.1 times cashflow at March 31, 2016 according the the Yahoo Finance pages for Clear Channel, Outfront, Lamar and JCDecaux. Lamar leads the group at a valuation of 5.8 times revenue and 13.9 times cashflow. Insider attributes […]
iHeart Media Debt Woes
iHeart Media is one of the largest media conglomerates in the United States. They own 858 radio stations; Premier Networks, the top U.S. radio network; and iHeartRadio, among the nation’s top digital music services. For those of us more focused on the billboard industry, we know iHeart as the owner […]
Two Nevers When Negotiating A Billboard Lease
Landlords and easement companies are being more aggressive about adding onerous clauses to leases and easements. Here are two nevers when negotiating a lease or an easement. Never give your billboard to the landlord or easement holder when the lease expires or terminates. A steel monopole billboard has a 40 […]
