One in five Billboard Insider readers converted a static billboard to digital during the past year and one in four Billboard Insider readers expect to convert a static billboard to digital in the next year. Here are some tips on how to create value by converting a static billboard to […]
One in four Billboard Insider readers bought a billboard easement in the past year and one in four Billboard Insider readers intend to buy an easement during the next year. Here’s a short course in creating value with billboard easements. What’s an easement? Billboard attorney Marnie Christine Cody Ware […]
One in four Billboard Insider readers have acquired billboards in the past year year and one in four Billboard Insider readers plan to make an acquisition in the next year. How do you make money when you buy a billboard? There are three ways. None of them are easy. Increase […]
Yesterday Billboard Insider suggested four ways to create value in the out of home industry. Buy a billboard company. Buy a billboard easement. Convert a static billboard to digital Construct a new billboard. Billboard Insider readers love to construct new billboards to create value. Here are the resuts of our […]
On page 24 of the River Oaks Capital H2 2024 report, portfolio manager Whit Huguley says there are four ways to make money in the out of home business. Acquire a poorly managed billboard company and come in and cut costs & properly manage the company. Easement purchases – pay […]
At Billboard Loans, we get a lot of inquiries for secured loans. Most out of home companies understand the general concepts of security and collateral but very few understand the details. Here’s a short lending quiz. Your lender has a security interest in all your assets.True or false. Your lender […]
Insider had said to expect M&A activity to pick up in 2025 and it has gotten off to a fast start. Reports from Europe are indicating the leading German OOH company Ströer is considering the billion-dollar sale (US $) of its outdoor advertising division. The group has attracted interest from […]
Yesterday Clear Channel Outdoor announced a sale of Europe North to Bauer Group for $625 million. Here’s an analysis of the sale prepared and sponsored by SignValue. Who is Bauer Media? Bauer Media is a German conglomerate which operates more than 600 magazines, 400 digital products and 50 radio and […]
SAN ANTONIO, Jan. 9, 2025 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced it has entered into a definitive agreement to sell the businesses constituting its Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group. The expected purchase price from the transaction of $625 […]
Earlier this month veteran out of home exec Robert Moore sold 200 billboard faces, including 7 digital displays to Adams Outdoor Advertising. Billboard Insider asked Riley Outdoor founder Robert Moore to talk about the sale. This will the first in a series of articles in which Moore reflects on his […]
