Finance

Why aren’t more cellular antennas on billboards?

Cellular billboard antennas are the-next-big-thing-that’s-going-to-happen-but-never-does.  Insider suspects this is because many billboards are in rural areas with little additional demand for cellular/wireless antennas.  Insider has received only 1 request from a cellular company seeking wireless antenna space on a Circle City Outdoor billboard.  It was looking for a billboard near […]

OUTFRONT Joins The Refinance Party

OUTFRONT Media announced yesterday that two of its wholly-owned subsidiaries priced a private offering of $500.0 million in aggregate principal amount of 4.250% Senior Notes due 2029 (the “notes”). The notes are to be sold at an issue price of 100.0% of the principal amount. The offering is expected to […]

Lamar Prices $550 Million Debt Offering

Insider wants to introduce a new contributor to our website.  Ken Altena is a longtime commercial banker and out of home lender from Seattle, WA.    Here are Ken’s thoughts on the Lamar refinancing. On January 7, 2021, Lamar Media Corp., a wholly owned subsidiary of Lamar Advertising Company, agreed […]

Billboard Insider Expects US OOH Revenues to Grow by 10% in 2021

If you’re shaping projections for how the US economy will do in 2021 consider what Jan Hatzius Goldman Sachs Head of Global Investment said on Exchanges at Goldman Sachs last week: I think overall my broader view would be that while the economy is going through a much slower stretch […]

Eligible Paycheck Protection Program Expenses Now Deductible

WASHINGTON – The Treasury Department and the Internal Revenue Service issued guidance today allowing deductions for the payments of eligible expenses when such payments would result (or be expected to result) in the forgiveness of a loan (covered loan) under the Paycheck Protection Program (PPP). Today’s guidance, Revenue Ruling 2021-02, reflects changes to […]

Max Drachman On What Determines the Value of Your Out of Home Plant

On last week’s Billboard Insider podcast Insider commented that out of home values vary from 8 to 14 times cashflow.  Reader Greg Hicks asked us to explain what factors cause the multiple to vary.  We asked out of home broker Max Drachman of Kalil and Co to comment: That’s a […]

Why Lamar is Refinancing $650 Million

Lamar Advertising is refinancing $650 million of corporate debt.  Here’s are some excerpts from the press release. BATON ROUGE, La., Jan. 04, 2021 (GLOBE NEWSWIRE) — Lamar Advertising Company (LAMR), a leading owner and operator of outdoor advertising and logo sign displays, today announced that its wholly owned subsidiary, Lamar […]

Out of Home Stocks Rally in 4Q 2020

US out of home stocks rallied in the fourth quarter of 2020.  Clear Channel Outdoor, OUTFRONT and Lamar outperformed the S&P 500 as you can see in the chart below.  Clear Channel was up 62% in the fourth quarter of 2020.  Outfront gained 29%.  Lamar gained 20%.  The S&P 500 […]

The Lesson of 2020 for the Out of Home Industry

Remember last March when it was fashionable to show pictures of empty streets and some media pundits thought that out of home would be crippled and crushed by the pandemic?  The hysteria peaked March 23, 2020.  And if you kept your cool and you purchased out of home stock you […]

Who Has What Market Share in the US?

Did you know that independent out of home companies have the largest share of the US out of home market.   Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation.  Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear […]