Tim O’Connell (who spent 21 years at Adams Outdoor including stints as CFO and Corporate Controller) has the following suggestion after reading 5 out of home metrics which matter: One measure which I learned in the hotel business but applies well to billboards is “Average Revenue per Available Unit”. This […]
Why does Lamar have higher margins than OUTFRONT or Clear Channel Outdoor? Cheaper leases. Look at this analysis, prepared and sponsored by SignValue. Lamar’s billboards are more rural and Lamar isn’t as concentrated in airport and transit deals which have high minimum payment thresholds. In addition, Lamar owns the land under […]
WASHINGTON, D.C. MARCH 6, 2025 – Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. This is […]
“We want to grow EBIDTA, not just revenue growth” was how you could summarize OUTFRONT CFO Matt Siegel’s comments at the Morgan Stanley Technology, Media and Telecom Conference this week. Here are Siegel’s comments summarized and sponsored by SignValue. Why OUTFRONT exited the MTA billboard contract This contract was a […]
A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.” Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]
Of the publicly traded OOH companies, both Lamar Advertising and OUTFRONT Media are REIT’s (Real Estate Investment Trusts). Along with their recent release of earnings, both declared a quarterly dividend with payments coming at the end of March. Curious about their dividend history? Here is a 10 year charting for […]
OUTFRONT’s performance improved during the fourth quarter of 2024 as transit and national revenues continued to rebound. Here are are the results of the OUTFRONT 4Q 2024 earnings release, 4Q 2024 earnings presentation and conference call, sponsored and analyzed by SignValue. Organic revenue increased 3.9% to $493 million in 4Q […]
“During the fourth quarter our America segment delivered record revenue of $311 million representing an increase of 4.1% driven by strength in digital and local sales” was how Clear Channel Outdoor CEO Scott Wells introduced the company’s 4Q 2024 financials. Here are the results of the CCO 4Q 2024 earnings […]
Expect lots of new Lamar digitals and more Lamar acquisition in 2025. Here are the results of Lamar’s 4Q 2024 earnings release and conference call, analyzed by SignValue. Net revenue increased 4.3% to $580 in 4Q 2024. National and local revenues were up 3.5% and programmatic was up 30%. The […]
One in five Billboard Insider readers converted a static billboard to digital during the past year and one in four Billboard Insider readers expect to convert a static billboard to digital in the next year. Here are some tips on how to create value by converting a static billboard to […]
