Finance

Reader Questions on Out of Home Hurdle Rates

Two questions from Billboard Insider readers on our article suggesting that out of home projects should have a 15-25% hurdle rate. When you say an acceptable “hurdle rate” for OOH projects is 15% to 25%, does this mean that you should be able to have the project paid for in 6.5 […]

Clear Channel Outdoor Signs Agreement to Sell French OOH Operation

Clear Channel Outdoor has signed an agreement to sell its French out of home assets to Equinox Industries.  Clear Channel Outdoor’s french business has 800 employees and annual revenues of  $258 million equivalent in US dollars.  The sale price is $76 million equivalent in US dollars including the $32 million […]

An Acceptable Hurdle Rate for OOH Projects is 15-25% Depending on Risk

A hurdle rate is the minimum acceptable return on new capital expenditures.  It is the excess cashflow (EBITDA) on a new out of home capital project divided by the incremental cost of the out of home capital project.  Two-thirds of Billboard Insider’s readers have a hurdle rate for new out […]

Clear Channel Outdoor Reluctant to Sell US Assets

Clear Channel Outdoor Holdings CFO Brian Coleman and Clear Channel Outdoor Americas CFO David Sailer appeared at last week’s Deutsche Bank Leveraged Finance conference.  Some of their comments. A sale of France and Spain is in the works but there are hurdles We have started to get some traction in […]

Half of Billboard Insider Readers Pass Credit Card Charges on to Advertisers

Yesterday Billboard Insider asked readers if they pass credit card fees on to out of home advertisers who pay with a credit card.  52% of Billboard Insider readers say that they do.  41% of Billboard Insider readers don’t.  7% of Billboard Insider readers don’t take credit cards in payment of […]

Do You Pass on Credit Card Fees to Clients?

Most out of home companies take payment by credit card.  It’s convenient for clients and provides the out of home company immediate access to cash.  But credit cards are expensive.  Fees average 1.5-3.5% of the transaction amount.  At last week’s IBO show West Virginia Outdoor CEO Bill Lodzinski mentioned that […]

Most Billboard Insider Readers Want ROI in Excess of 20%

Yesterday we asked Billboard Insider readers what their return on investment (ROI) hurdle rate is for new capital projects.  Billboard Insider readers want a minimum ROI on out of home capital projects of at least 15%.   One third of Billboard Insider’s readers seek a ROI of 15-20% on new capital […]

What’s Your OOH Company Target ROI?

A reader asks: I was working with my Controller recently on some financial planning and forecasting and the question came up on what a target ROI should be on a billboard. The ROI or return on investment or hurdle rate is the minimum return you want to see from capital […]

Clear Channel Stock Up, Lamar and OUTFRONT Down in 3Q 23

  Clear Channel Stock increased 14% during the third quarter of 2023 versus a 1.5% decline for the S&P 500.  An investor group which includes Artie Moreno, SunChase (e.g William Pope) and Verde (think Ernie Garcia) bought more shares of Clear Channel Outdoor during the quarter.  At 9/28/23 their investment […]

Daktronics CFO Sheila Anderson on Daktronics Bright Future

For a Billboard Insider reader, the turnaround seemed to start with the news of a delayed earnings release back in early December 2022. For Daktronics though, their efforts had started much earlier than that, as they focused on shoring up supply chain issues, a large order backload and  short term […]