Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has partnered with Alpha Publicidad Exterior, one of Spain’s most well-known out-of-home (OOH) media operators, to drive further growth and innovation across Spain’s flourishing OOH market. The strategic partnership will see Wildstone and Alpha develop opportunities to […]
Yesterday Adams Outdoor former CEO Kevin Gleason told Billboard Insider that Geopath has “been brought to financial brink due to some really bad contracts with data vendors.” Here’s a summary of Geopath’s profit and loss statement for 2021, 2022 and 2023 ($ in 000’s). Revenues increased 2.5% to $14.8 million […]
Here’s a selection of Scott Wells comments at last week’s Morgan Stanley Technology, Media and Telecom Conference, analyzed by SignValue. Clear Channel needs to reduce debt in half to become a REIT I think for us to convert to a REIT we’re going to need to be probably about half […]
Tim O’Connell (who spent 21 years at Adams Outdoor including stints as CFO and Corporate Controller) has the following suggestion after reading 5 out of home metrics which matter: One measure which I learned in the hotel business but applies well to billboards is “Average Revenue per Available Unit”. This […]
Why does Lamar have higher margins than OUTFRONT or Clear Channel Outdoor? Cheaper leases. Look at this analysis, prepared and sponsored by SignValue. Lamar’s billboards are more rural and Lamar isn’t as concentrated in airport and transit deals which have high minimum payment thresholds. In addition, Lamar owns the land under […]
WASHINGTON, D.C. MARCH 6, 2025 – Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. This is […]
“We want to grow EBIDTA, not just revenue growth” was how you could summarize OUTFRONT CFO Matt Siegel’s comments at the Morgan Stanley Technology, Media and Telecom Conference this week. Here are Siegel’s comments summarized and sponsored by SignValue. Why OUTFRONT exited the MTA billboard contract This contract was a […]
A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.” Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]
Of the publicly traded OOH companies, both Lamar Advertising and OUTFRONT Media are REIT’s (Real Estate Investment Trusts). Along with their recent release of earnings, both declared a quarterly dividend with payments coming at the end of March. Curious about their dividend history? Here is a 10 year charting for […]
OUTFRONT’s performance improved during the fourth quarter of 2024 as transit and national revenues continued to rebound. Here are are the results of the OUTFRONT 4Q 2024 earnings release, 4Q 2024 earnings presentation and conference call, sponsored and analyzed by SignValue. Organic revenue increased 3.9% to $493 million in 4Q […]
