Clear Channel has issued $2 billion in senior secured notes to retire existing debt. Here’s the press release together with an analysis by SignValue. SAN ANTONIO, July 21, 2025 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) announced today that it priced an offering (the “Offering”) of […]
A Billboard Insider reader writes this in response to our Getting Paid post in which we wrote that most banks charge out of home companies a per check deposit fee: Where do you guys bank? I have never paid a check deposit fee at any bank and we deposit all […]
There are multiple ways to take payment from out of home clients. Here’s a review of the different forms of payment, ranging from least costly to most costly together with a discussion of the pros and cons of each form of payment. Checks (no quickbooks fee plus $0.20-0.30 […]
Yesterday’s press release of the Lamar Advertising acquisition of Verde Outdoor created a new transaction vehicle for the public REIT’s as they announced the first-ever UPREIT transaction in the billboard industry. Billboard Insider worked with SignValue to better understand how an UPREIT works. Lamar has been interested in using an […]
The public out of home companies underperformed the market for the second quarter of 2025 due to worries that tarrifs might slow the economy and generate a reduction in advertising. Here’s a review of public stock performance, analyzed and sponsored by SignValue. During the second quarter of 2025 the […]
On June 23, 2025, OUTFRONT Media Inc. (the “Company”) announced a restructuring and reduction in force plan (the “Plan”) intended to achieve the Company’s strategic goals of increasing sales demand, enhancing customer experience, optimizing internal cost efficiencies, and realigning its organization. The Plan provides for a reduction of the Company’s […]
Billboard Insider is running a series featuring Tom Giesken who just retired after 30 out of home advertising including 25 years running his own billboard company. Last week Tom talked about building signs. Today he talks about bank financing and managing through tough times. Getting Bank Financing I’ve been fortunate. […]
Brent Porlier called Billboard Insider after reading Lending Markets Tighten. Brent and his daughter Melissa run Porlier Outdoor Advertising company, which will soon approach 400 faces/flips in Missouri and Kansas. Brent says that lending markets have been good for Porlier and we talked about how to have a good banking […]
In November 2023 Billboard Insider reported the loan market was tightening. Well, unfortunately, the April 2025 Senior Loan Officer Opinion Survey on Bank Lending Practices confirms this trend with more banks tightening their lending standards and terms. For the first quarter of 2025, survey respondents reported tighter lending standards and […]
Here’s a comparison of the cost per thousand impressions (“CPM”) of out of home versus other forms of media. The chart comes from Solomon Partners Media Monthly June 2025. Roadside bulletins have a CPM of $3-10 which is below TV, newspapers, magazines and influencer marketing. Only radio and social media […]
