The public out of home companies underperformed the market for the second quarter of 2025 due to worries that tarrifs might slow the economy and generate a reduction in advertising. Here’s a review of public stock performance, analyzed and sponsored by SignValue. During the second quarter of 2025 the […]
On June 23, 2025, OUTFRONT Media Inc. (the “Company”) announced a restructuring and reduction in force plan (the “Plan”) intended to achieve the Company’s strategic goals of increasing sales demand, enhancing customer experience, optimizing internal cost efficiencies, and realigning its organization. The Plan provides for a reduction of the Company’s […]
Billboard Insider is running a series featuring Tom Giesken who just retired after 30 out of home advertising including 25 years running his own billboard company. Last week Tom talked about building signs. Today he talks about bank financing and managing through tough times. Getting Bank Financing I’ve been fortunate. […]
Brent Porlier called Billboard Insider after reading Lending Markets Tighten. Brent and his daughter Melissa run Porlier Outdoor Advertising company, which will soon approach 400 faces/flips in Missouri and Kansas. Brent says that lending markets have been good for Porlier and we talked about how to have a good banking […]
In November 2023 Billboard Insider reported the loan market was tightening. Well, unfortunately, the April 2025 Senior Loan Officer Opinion Survey on Bank Lending Practices confirms this trend with more banks tightening their lending standards and terms. For the first quarter of 2025, survey respondents reported tighter lending standards and […]
Here’s a comparison of the cost per thousand impressions (“CPM”) of out of home versus other forms of media. The chart comes from Solomon Partners Media Monthly June 2025. Roadside bulletins have a CPM of $3-10 which is below TV, newspapers, magazines and influencer marketing. Only radio and social media […]
Yesterday New South Outdoor announced the sale of 39 digital faces and 117 static faces to Mashburn Outdoor. Billboard Insider talked with New South’s founder and CEO Neil Bell. Tell us about the sale? I have been building these signs I think since since COVID. I started in March of 2020. […]
Moorgate Capital Partners produces an outstanding quarterly report on the the of home advertising industry. Here are some charts from Moorgate’s 1Q 2025 report which caught our eye. Financing costs declined by 40 basis points at Lamar and by 10 basis points at Clear Channel Outdoor during the first quarter […]
Moorgate Partners recently advised Premier Outdoor Media on the sale of 200 billboard faces, including nearly 50 digital, to Lamar Advertising. Premier had been backed by private equity investor Caruth Capital Partners. Billboard Insider talked with Moorgate Partners’ Director Jeff Seddon to learn more about the private equity market. […]
Arturo (Arte) R. Moreno filed an updated Schedule 13 last week with the Securities and Exchange Commission confirming that he had recently purchased 6,031,482 shares of Common Stock of Clear Channel Outdoor Holdings, Inc. in open market transactions for an aggregate purchase price of $5,914,552.60, including brokerage commissions. Funding of the purchases […]
