Here’s a short course on who wants to be paid when during billboard construction. This matters because it means you’ll need to put up your capital several months before the billboard is generating cash. Permit costs – Paid up front before issuance of permit. Steel fabricators – 50% deposit when […]
Finance
The Pros and Cons of Private Financing for your Out of Home Company
This is the fourth column in Billboard Insider’s series on out of home debt. We’ve previously discussed factoring, lease financing, and bank financing. Today we talk with Craig Berry of Stark Capital to discuss the pros and cons of using a private specialized lender to finance and grow your OOH […]
Wall St Forecasting 2-3% Yearly Growth for US Out of Home Through 2027
An interesting chart on the projected US out of home annual ad spend for the next two years. The chart was prepared by Moorgate Capital Partners and is contained in the Moorgate OOH Industry Q3 OOH Snapshot. Morgan Stanley and JP Morgan project US out of home annual […]
Alerus Not Making New Out of Home Loans
Alerus Financial (formerly Metro Phoenix Bank) is no longer making new out of home advertising loans. Alerus considered a sale of the $55 million loan portfolio but Billboard Insider hears it now plans to make no new loans and let the portfolio run off. What does this mean for […]
The Pros and Cons of Bank Financing for Your Out of Home Company
This is the third column in our series on out of home debt. We’ve previously talked about factoring and out of home lease financing. Today we’ll discuss the pros and cons of using a bank to finance your out of home company. Bank financing is the most common form of […]
SignValue’s Link Media at a Glance – September 2025
SignValue has prepared the following Q3 2025 financial overview for Link Media Outdoor. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
SignValue’s OUTFRONT at a Glance
SignValue has prepared the following analysis of OUTFRONT’s 3Q 2025 financials. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
Matt Siegel on Increasing OUTFRONT’s Margins
Here are excerpts from Outfront CFO Matt Siegel’s comments at last week’s B of A leveraged finance conference sponsored and analyzed by Signvalue. Siegel would eventually like to renegotiate the MTA contract We think we can make a good case for renegotiating something mutually beneficial… We like the franchise. We […]
Lamar Buys KS Billboards
December 3, 2025 KS Billboards announces the divestiture of its out-of-home assets in Wichita, Kansas to Lamar Advertising Company. KS Billboards is a Kansas-based company headed by Kacie Edwards. Lamar, based in Louisiana, is a leading operator of billboard, interstate logo, transit and airport advertising displays in the United States […]
Nic Brien says OUTFRONT focused on efficiency and digital conversions, not M&A.
Here is a selection of OUTFRONT CEO Nic Brien’s comments at last week’s Wells Fargo TMT conference, sponsored and analyzed by SignValue. What do ad agencies think of out of home? I think the large agencies have had a kind of love-hate relationship with the out of home medium in […]
























