29th May 2025: Hovis’s new OOH-inspired ‘Strength Baked In’ ad has scored exceptionally across all three of System1’s metrics, including an 5.6 Star Rating driven by effective use of distinctive brand assets and nostalgia. Seamlessly blending heritage and modernity, the ad showcases Hovis’s distinctive brand assets and enduring British identity, sparking positive emotion […]
May 27, 2025. Houston, TX – Clear Channel Outdoor (NYSE: CCO), Texas Center for the Missing (TCM), and The National Center for Missing and Exploited Children(NCMEC) alongside the El Paso Police Department, Houston Police Department, and San Antonio Police Department, launched a new month-long campaign across Texas calling attention to […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Chattanooga, Tenn. — Over Memorial Day weekend, Plainview Outdoor will use their digital billboards to display the names of 98 Chattanooga service members who made the ultimate sacrifice in service to the United States. The Chattanooga-based company is using the campaign to remember the true reason behind Memorial Day—honoring those […]
May 21, 2025 AUGUSTA, Maine – Just in time for the summer camping season, travelers from Massachusetts and New Hampshire heading to Maine will start seeing bold, eye-catching billboards with a simple message: Keep Campfires Wicked Good – Use Local Firewood. This public awareness campaign, launched by the Maine Department […]
Chattanooga, TN – Greg Callaham Graphic Design was named as a Finalist in the Better Business Bureau 2025 Torch Award for Ethics. The company was nominated in earlier this year, and the awards luncheon was held May 14th. This is the second time Mr. Callaham has received this honor in […]
The OAAA is running a citywide programmatic ooh campaign during the Programmatic I/O show this week in Las Vegas. The takeover is aimed at digital buyers attending the event to spotlight the power of programmatic OOH. Here are some of the locations which are part of the campaign… The OAAA […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
For a second year in a row, OAAA is proud to partner with Ad Counciland NHTSA to promote The Heatstroke Prevention PSA Campaign. This campaign reminds families of the dangers associated with a child being alone in a car as parked cars get hot, fast, and can be deadly. A […]
Things got s little busy last week with the OAAA conference, but we wanted to get in the rest of the Indie Impact Winners from the Spring IBO Conference. Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we […]
