BOSTON, September 8, 2025 — Flexcar, the first and only month-to-month car lease company, today announced the launch of a new billboard campaign in Boston, featuring messages designed to spotlight the flexibility and freedom of its offering. Flexcar partnered with PJX Media on the campaign’s placement, bringing the brand’s playful tone to life […]
If you have ever driven across Interstate 90 in the eastern portion of Washington State you are certain to see lots of wheat, corn and canola along the Interstate. What you will not see are very many billboards, as obtaining off-premise permits along the federal Interstate in the Evergreen State […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Insider’s Note: Many of us have been following Adam’s use of a rubber duck in their marketing. Yesterday Adam’s provided this update of the campaign. CHARLOTTE, N.C., Aug. 27, 2025 /PRNewswire/ — For months, drivers in all 18 Adams Outdoor Advertising markets across the country have been spotting something strange: billboards, posters, […]
Last week we polled Billboard Insider readers about AI and out of home ad design. 70% of Billboard Insider readers said they use AI to generate content which they use in out of home ads. Here are the poll results. If you are in the 30% of our readers who […]
Readers have requested more articles about AI and how it can be used in out of home. One way to use AI is to generate out of home ad ideas. Billboard Insider asked chat GPT to suggest ad slogans for an out of home ad for a dentist and got […]
It’s estimated that the average person is exposed to anywhere from 4,000 to 10,000 advertisements each day from smartphone screens to street signs. It might seem like the billboard is an outdated tool, however when you’re stuck in traffic or glancing up during a walk, a well-placed and well-designed […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
By the Up To Something team, Richard Molinaro and Todd Turner Dynamic content is the show-off of the digital billboard world. It can change on a dime, pull in live data, and react to what’s happening in the real world right now. At the very least, use that power to […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
