Out of home (OOH) advertising has become a go-to channel for colleges and universities looking to cut through the noise and connect with students and their parents. The education category now ranks sixth overall for total OOH product category spend, proving the medium’s power to influence high-stakes decisions. OOH’s […]
My friend Jim Johnsen is a huge classic rock fan and I thought of him when I saw this LinkedIn post by Lamar noting the passing of Ozzy Osbourne. I did have the opportunity to see Ozzy live, but it was a large number of years ago. Jim, if you […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Many legal billboards seek to use humor to cut through the clutter. Here’s a Link to a Remote Legal staff Instagram Reel which rates humorous legal billboards. Billboard Insider’s take: Humor is good. Clever is good. We’re not sure that flirting with obscenity is the best way to stand out. […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Digital Billboard Campaigns Connect Families with Free Summer Meal Programs and Summer Learning Resources to Support Their Kids’ Well-Being This Season NEW YORK, July 1, 2025 /PRNewswire/ — As millions of children across America begin their summer break, Clear Channel Outdoor (CCO) is continuing its partnership with two leading national organizations, Share Our Strength’s No […]
Billboard Insider isn’t a Greenpeace fan, but we give the Greenpeace kudos for a creative billboard campaign. London has seen an increase in arrests at protests for conspiracy to cause public nuisance. To raise awareness and concern about the issue, Greenpeace ran – any guesses? – a billboard campaign saying […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
ArtPop Street Gallery has announced the return of its annual Upcycled Fashion Show and Fundraiser, scheduled for Saturday, September 6, 2025, at Blume Studios. Now in its fifth year, the event will feature 15 commissioned fashion designers each unveiling bold, one-of-a-kind runway pieces crafted from retired ArtPop billboard vinyls. At the heart of […]
By the Up To Something team, Richard Molinaro and Todd Turner In a sandbox crowded with grit and gravel, Vining Stone Supply is carving out a path all its own—by ditching the dirt and dressin’ up with diamonds. Their latest billboard campaign abandons the typical tropes of masonry, landscaping, and […]
