Creative

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Getting Cleverer with Dynamic Content for Digital Billboards

By the Up To Something team, Richard Molinaro and Todd Turner Dynamic content is the show-off of the digital billboard world. It can change on a dime, pull in live data, and react to what’s happening in the real world right now. At the very least, use that power to […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Lind Media Celebrates 35 Years With “35 Acts of Kindness” Campaign

Richland County, OH – In celebration of its 35th anniversary, Lind Media Company is proud to announce the launch of its “35 Acts of Kindness” campaign—a heartfelt initiative aimed at giving back to the Ohio communities that have supported the company’s growth and success for over three decades. This campaign […]

Billboard Mystery in Boston

Insider truly believes in the ability of OOH to create community conversations.  This billboard and related video in Boston is a terrific example.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

OAAA 2025 Media Plan Awards Call for Entries Open

    To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement  

Colleges and Universities are 6th Ranked Out of Home Category

  Out of home (OOH) advertising has become a go-to channel for colleges and universities looking to cut through the noise and connect with students and their parents. The education category now ranks sixth overall for total OOH product category spend, proving the medium’s power to influence high-stakes decisions. OOH’s […]

To Ozzy

My friend Jim Johnsen is a huge classic rock fan and I thought of him when I saw this LinkedIn post by Lamar noting the passing of Ozzy Osbourne. I did have the opportunity to see Ozzy live, but it was a large number of years ago. Jim, if you […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]