Creative

Do These Two Go Together?

My wife Julie calls me a Billboard Nerd (I confess I am), but even though she is not “in the business”, she has been around long enough to know what interests me.  She was driving up to a corner in north Spokane, and noticed this sign, partially blocked by a […]

Entries Close Tomorrow!

ENTRIES CLOSE WEDNESDAY We hope your holiday was festive! You can celebrate again after you’ve submitted your entries for the Indie Impact Awards. The competition is going to be intense! Make sure you throw your hat in the ring for the only creative awards for independent billboard operators. The deadline […]

Georgian National Wine Agency Runs New York Outdoor Campaign

With the financial support of the National Wine Agency and organized by “Colangelo & Partners”, an American marketing company contracted by the agency, as part of the Georgian wine marketing campaign in the USA, advertising “light box” banners were placed at 18 bus stops in Manhattan, New York City. The […]

Perrier-Jouet and Visual Feeder launch campaign transforming vacant storefront windows to ads

NEW YORK and LOS ANGELES. Dec 21, 2025. Perrier-Jouët, the iconic  maker of fine Champagnes since 1811,  has launched a landmark interactive window campaign in partnership with Publicis and  Visual Feeder. The holiday installation transforms two major flagship retail locations into luminous, immersive worlds inspired by the brand’s  deep connection […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Lamar Takes on Mammoth Mountain

Cut entirely from blocks of styrofoam, this massive 3D beanie took over the entire back-to-back poster structure, proving no idea is too small or too big. The superb craftsmanship and attention to detail from Lamar Graphics is second to none, making this beanie billboard impossible to ignore.   To receive […]

Retired Billboard Vinyl Takes a Second Life as High Impact Fashion Through ArtPop

Charlotte, NC — 12.15.2025 — What happens to billboard vinyl after a campaign ends? In Charlotte, North Carolina, ArtPop is answering that question with creativity, sustainability, and style. ArtPop hosted its Upcycled Fashion Show & Fundraiser, transforming retired billboard vinyl into bold, wearable art designed by local artists and fashion designers. The […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Do These Two Go Together?

Our latest example comes from Joshua Perkins G.M. of JR Promotions in Indiana We’ve got a couple of odd ball pairings that have been seen in our area. We just couldn’t talk the funeral home and day care center out of advertising together. They wouldn’t take no for an answer! […]

OBIE Awards to Become Stand-Alone Event in 2026

  The Out of Home Advertising Association of America (OAAA) today announced a significant evolution of the OBIE Awards, the industry’s most storied creative honor. Beginning in 2026, the OBIE Awards will transition to a standalone event taking place in October in New York City, long considered the epicenter of […]