A terrific first day at the IBO Fall Conference in Atlanta. Here are some key moments that caught our attention. Up To Something on Getting Good Creative Approved Showing good creative early raises the bar and clients’ expectations immediately. Show clients your good work before you talk about their billboard. […]
In the world of Out of Home (OOH) advertising, creativity and impact go hand-in-hand. Recently, Africa witnessed a first-of-its-kind innovation when TransUnion launched a peelable billboard in Johannesburg, an activation that quite literally brought the city to a standstill. Alliance Media, Africa’s largest OOH company, are proud to have played […]
We often see the person who buys space on a billboard looking for the perfect mate. This one did catch our eye as it is taking the search to a whole new level. What do you think? To receive a free morning newsletter with each day’s Billboard insider articles […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
This is a unusual billboard ad for an underfunded AI company that turned into an effective marketing campaign. You can click on the image below for the full video. San Francisco billboard challenge puts AI engineers to the test https://t.co/rje4C0VRHL via @KPIXTV — John Weller (@JohnWel04552317) September 21, 2025 Alfred […]
September 16, 2025 Celebrating Legendary Hispanic Designers in Times Square and Nationwide NEW YORK, Sept. 16, 2025 /PRNewswire/ — Women’s Wear Daily (WWD), the leading authority in fashion, beauty, and retail news, has announced a landmark partnership with OUTFRONT Media (NYSE: OUT), one of the largest and most trusted out-of-home media companies in North […]
WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America (OAAA) and The Harris Poll. The findings reveal […]
Company:Go Digital America Markets: Nashville, TN, Montgomery & Troy, AL Address: 2163 Airline Dr. Ste 133, Bossier City, LA 71111 Email: info@godigitalamerica.com; steve@godigitalamerica.com Phone 844-489-6753 318-465-1340 Go Digital was founded in 2021 by Steven Keene. After selling a 100% digital billboard plant based in Louisiana, Steve and partner, Robert Gouthiere, […]
LONDON, Sept. 15, 2025 — System1, The Creative Effectiveness Platform and JCDecaux UK, the leading Out-of-Home (OOH) company, today released a new study connecting creative quality in OOH advertising with real commercial impact. The Double Take study was conducted in 7 markets and found that when OOH creative sparks emotion […]
BOSTON, September 8, 2025 — Flexcar, the first and only month-to-month car lease company, today announced the launch of a new billboard campaign in Boston, featuring messages designed to spotlight the flexibility and freedom of its offering. Flexcar partnered with PJX Media on the campaign’s placement, bringing the brand’s playful tone to life […]
