Creative

OUTFRONT Media Spotlights Black Creativity with Renewed Ad Age Collaboration

NEW YORK, Feb. 3, 2025 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest out of home media (OOH) companies in the U.S., proudly announces its 2025 Black History Month initiatives, featuring inspiring OOH campaign series collaborations with Artsy, and Ad Age to celebrate Black creative excellence. For the third consecutive year, […]

Dino Burbidge joins WOO as Creative in Residence

Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology. Burbidge, whose career spans leading creative agencies including WCRS and major media owner Sky, […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

It’s Snowing and Freezing in Florida, What Should I Do?

Insider received the following note and pictures from Joe Watson, owner of Freedom Media in  Crestview, Florida.  We thought we would pass it along to our readers. “We did a very cool ad campaign on some of our digital units with AIM Heating and Air and we were able to […]

Coors Goes Viral Through OOH

This is a terrific example of how digital ads can transform into a viral statement.  Shoutout to Coors for this campaign.  You can click on the picture to hear her commentary on the ad.     View this post on Instagram   A post shared by Ash | Advertising, Copywriting […]

Clear Channel Partners with Big Brothers Sisters

New York, NY – Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out of home (OOH) media providers, and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, today announced the activation of a national digital out of home (DOOH) media […]

LA Wildfire PSA Campaign

OAAA has aggregated a collection of assets to support Los Angeles Wildfire Crisis Relief efforts. These assets are intended for our members to amplify critical information and calls to action, leveraging the power of OOH both nationally and locally to make a meaningful impact. The available assets include donation links […]

A Success Story: How Creative Doubled OOH Spending

Insider heard of an OOH success story where creative led to doubled outdoor advertising spending. We contacted Melody Roberts and Meadow Outdoor Advertising to learn more. For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. As a new customer of Meadow […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

You Made a Difference!

In May we ran a post by Richard Kennedy of Kennedy Outdoor asking OOH companies to run ads to help Bentlee Davis find a kidney.  Richard Kennedy gives Billboard Insider an update: I wanted to reach out and thank you again for assisting with helping my buddie’s little boy find a […]