Last week we polled Billboard Insider readers about AI and out of home ad design. 70% of Billboard Insider readers said they use AI to generate content which they use in out of home ads. Here are the poll results. If you are in the 30% of our readers who […]
Readers have requested more articles about AI and how it can be used in out of home. One way to use AI is to generate out of home ad ideas. Billboard Insider asked chat GPT to suggest ad slogans for an out of home ad for a dentist and got […]
It’s estimated that the average person is exposed to anywhere from 4,000 to 10,000 advertisements each day from smartphone screens to street signs. It might seem like the billboard is an outdated tool, however when you’re stuck in traffic or glancing up during a walk, a well-placed and well-designed […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
By the Up To Something team, Richard Molinaro and Todd Turner Dynamic content is the show-off of the digital billboard world. It can change on a dime, pull in live data, and react to what’s happening in the real world right now. At the very least, use that power to […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Richland County, OH – In celebration of its 35th anniversary, Lind Media Company is proud to announce the launch of its “35 Acts of Kindness” campaign—a heartfelt initiative aimed at giving back to the Ohio communities that have supported the company’s growth and success for over three decades. This campaign […]
Insider truly believes in the ability of OOH to create community conversations. This billboard and related video in Boston is a terrific example. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
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