Woodbine Entertainment has plans for the most exciting development project in Canada by developing much of the 684 acres on which the historic Woodbine Racetrack is situated. The Woodbine Community Plan is the vision motivating the redevelopment of the property to create new, sustainable revenue streams to support and grow the horse racing industry and the approximately 25,000 jobs it supports across the province. The first phase of this development includes the recently expanded casino, which is now known as Great Canadian Casino Resort Toronto and consists of the largest gaming floor in the country, a 400-room trackside hotel overlooking the world-renowned E.P Taylor Turf Course, a 5,000-person live entertainment venue and a brand-new parking structure.

The exterior digital network at Woodbine has been carefully conceived and created to ensure signage locations offer the maximum visibility and exposure for brands to reach desirable audiences while reflecting the overall exciting brand characteristics of Woodbine Entertainment. The high-resolution digital displays offer advertisers both landscape and portrait formats and can accommodate industry-standard advertising options. All the displays are networked and can be synchronized to enable lucrative and exciting brand domination campaigns.

“We are thrilled to present our brand partners and clients with this extraordinary opportunity to showcase their campaigns with one of Canada’s most remarkable destination venues. Our proven track record in successfully operating Out-of-Home assets in Special Sign Districts, as exemplified by Yonge and Dundas, positions us as the ideal partner for Woodbine, and we will leverage our deep expertise to ensure brands have maximum impact for their advertising campaigns,” said Steve Ellman, Chairman and CEO of Branded Cities.

“In selecting Branded Cities as our partner for this endeavor, we were confident in their ability to align with our vision and enhance the Woodbine experience. Branded Cities’ impressive track record in destination-focused Out-of-Home advertising and their success at Yonge and Dundas assured us they are the perfect fit for this project. We eagerly anticipate the innovations and memorable moments this partnership will bring to Woodbine Entertainment,” stated Daniel Caulfield, Head of Business Development and Partnerships of Woodbine Entertainment.

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montréal, Ottawa and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge-Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.