Branded Cities Dominate the 2024 AdClub of Toronto’s Out-of-Home Day Showdown
Toronto, Canada – November 5, 2024 – Branded Cities, North America’s purveyor of iconic Out-of-Home assets celebrates a great showing in AdClub of Toronto’s 2024 Out-of-Home Day Showdown. Branded Cities and their clients took home the top prize in four out of eight categories plus the much-coveted Best in Show award for Maple from Canada’s ‘Maple Goes With Everything’ campaign.
The annual event takes place in Toronto and brings together all the Out-of-Home industry in Canada to showcase the best campaigns of the past year. The event aims to highlight and celebrate the brands and agencies that champion the Out-of-Home medium and craft beautiful and effective campaigns.
“The AdClub of Toronto’s OOH Day Celebration is one of the events we look forward to the most in our industry,” says Ali Satchu, SVP of Marketing at Branded Cities. “The display of creativity and camaraderie amongst industry members is so energizing and inspiring. It’s a grand celebration of all the hard work that brands, creative & media agencies, and operators put in each year to craft the best campaigns in the best advertising medium.”
This year’s event took place at the Carlu in downtown Toronto with a packed attendance of 450 guests hailing from brands, advertising agencies, media agencies, and operators. The all-day celebration featured a Branded Cities sponsored performance from local dance groups R.P.M. Dance Crew and Naach & Co with Taaj Entertainment, an industry panel, and a merit award given to Michele Erskine for distinguished years of OOH excellence.
The most anticipated part of the event, The Out-of-Home Showdown, saw a record number of submissions this year with over 130 submissions to eight categories for the event. The format of the evening was to present each category and highlight the top five campaigns that were recognized by the judges as the best submitted. The first category awarded was for the best Large-format Digital (non-3D) and in an amazing show of excellence, all five campaigns recognized were from Branded Cities. The rest of the categories saw a similar occurrence where Branded Cities campaigns placed in the top five, and ultimately took the top prize for 4 out of the 8 categories.
“We have the best clients in the world. Clients who not only appreciate how iconic our venues are but are also willing to go above and beyond creatively in reaching their audience and showcasing their brand. The great showing we had at AdClub this year is a testament to the power of Out-of-Home providing the perfect solution for brands” said Bill Mcdonald, Chief Revenue Officer at Branded Cities.
See the list of winners along with their submission videos below.
Maple From Canada – Maple Goes With Everything campaign
Winner – Best Large-format Digital (non-3D) & Best in Show
Digital Sequential Domination, Yonge & Dundas, Toronto
Sony PlayStation – Spiderman 2 release campaign
Winner – Best Large-format Digital (3D)
TEC Tower Digital Spectacular, Yonge & Dundas, Toronto
Chewy – Canada Launch campaign
Winner – Best Indoor Place-Based / 1st Runner-Up Station Executions & Activations
Digital Domination, Union Station, Toronto
Netflix – Bridgerton Season 3 campaign
Winner – Station Executions/Activations / 2nd Runners-Up Indoor Place-Based
Digital Domination + Static Installation, Union Station, Toronto
Notable Branded Cities campaigns that earned a runner-up placing:
Heinz – Ketchup & Mustard / Deadpool & Wolverine campaign
– 1st Runner-Up Large-format Digital (non-3D) | TEC Tower, Yonge & Dundas, Toronto
Benefit Cosmetics – FanFest Mascara campaign
– 2nd Runners-Up Client Direct / 3rd Runners-Up Large-format Digital (3D) | The Atrium Tower, Yonge & Dundas, Toronto
Audible – More to Imagine campaign
– 2nd Runners-Up Large-format Digital (non-3D) | The Atrium Tower, Yonge & Dundas, Toronto
Air Transat – Travel Moves Us campaign
– 3rd Runners-Up Indoor Place-Based / 4th Runners-Up Client Direct | MOAT Takeover, Union Station, Toronto
Oreo x MLSE – Toronto Maple Leafs campaign
– 3rd Runners-Up Large-format Digital (non-3D) | Digital Domination, Yonge & Dundas, Toronto
Molson Coors – Vizzy Hard Seltzer Max campaign
– 4th Runners-Up Large-format Digital (non-3D) | Digital Domination + Dynamic Extension, Yonge & Dundas, Toronto
Amazon Prime Video – Rings of Power Season 2 campaign
– 4th Runners-Up Large-format Digital (3D) | Digital Domination, Yonge & Dundas, Toronto
Prada – Paradoxe campaign
– 3rd Runners-Up Large-format Digital (3D) | TEC Tower, Yonge & Dundas, Toronto
Shoppers Drug Mart – More Points Event campaign
– 3rd Runners-Up Client Direct | Digital Domination, Yonge & Dundas, Toronto
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montréal, Ottawa and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge-Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information, visit: brandedcities.ca or brandedcities.com
Follow Branded Cities on X and Instagram. (@brandedcities)
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