New York, NY– June 1, 2022 – Branded Cities, North America’s premier Out-of-Home and iconic media company, has officially launched its newest digital spectacular, The Moxy, at Marriott’s Moxy and AC Hotel Downtown Los Angeles. The impactful new signage is directly across from the Los Angeles Convention Center and Crypto.com Arena (formerly STAPLES Center) in the highly coveted DTLA neighborhood, providing advertisers with an unmatched platform to reach a captive audience.

The new full-motion LED spectacular is a massive 15,000-square-foot video display with technology from SNA Displays. The Moxy’s single continuous screen is 50 feet tall and at 300 feet wide, the length of a football field.

Advertisers can now entice desirable audiences with extraordinary 8mm resolution, bringing their creative to life on a digital canvas that contains nearly 22 million pixels. Unlike other digital Out-of-Home units in direct proximity that have category exclusions due to existing Crypto.com Arena partnerships, The Moxy is free of any advertising restrictions.

“Branded Cities is excited to launch The Moxy at the Moxy and AC Hotel DTLA and bring additional color and light to the vibrant Downtown Los Angeles neighborhood. We firmly believe that the signage here will be the most sought-after digital experience in the entire downtown core,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities.

Launch partners for the digital activation include Verizon Wireless, American Express, Hulu, Polestar and Ray-Ban.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information, visit brandedcities.com, brandedcities.ca. Follow Branded Cities on Twitter (@brandedcities) and like us on Instagram.

About Moxy Downtown Los Angeles

Reflecting the bold, adventurous spirit of California, Moxy Downtown Los Angeles is a haven for modern nomads in LA’s creative epicenter. Brought to life by an all-star team of top architecture and interior design firms, including Gensler, Yabu Pushelberg, and Basile Studio, the 380-room hotel channels the neighborhood’s forward-thinking energy and multicultural heritage, providing fun-hunting travelers with experiences around every corner: 13 restaurants, bars, and clubs; four outdoor terraces and a pool deck overlooking the LA skyline; and flexible, tech-centric spaces for coworking, meeting, and large social events. Floor-to-ceiling windows light up the smartly designed and affordable guestrooms, and a playful, cheeky attitude fuels the imagination. www.moxydtla.com

About AC Hotel Downtown Los Angeles

AC Hotel Downtown Los Angeles is a sanctuary providing discerning travelers with the freedom and versatility they crave amid the dynamic streets of Downtown LA. Blending the AC brand’s timeless Spanish heritage with DTLA’s artistic soul, designers Yabu Pushelberg have created an elegant atelier for thinkers and doers. With ample space and floor-to-ceiling windows, the 347 ethereal guest rooms provide a streamlined, serene place to live, work, create, and recharge. A warm, light-filled bar and lounge is joined by the intimate library and the 34th-floor rooftop garden with sweeping views of LA. Guests can easily dial up the fun factor, thanks to 11 additional restaurants, bars, and clubs, three additional outdoor terraces, and a pool at Moxy Downtown Los Angeles— all just an elevator ride away. www.achoteldtla.com

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