New York, NY – April 23, 2025 – Bowling Center Television (BCTV), a leading digital-out-of-home (DOOH) /Connected TV (CTV) network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors’ Association of America (BPAA), and Equity Sports Partners, proudly announced it has installed its 3,000th screen. BCTV now has a coast-to-coast distribution. The BCTV footprint of screens throughout each bowling center provides a dominant platform for advertising messaging, offering an opportunity to leverage the enormous on-site customer dwell time that averages 1 hour and 45 minutes per visit and the audience scale of America’s largest participatory sport, bowling, with more than 67 million people bowling annually.
“Reaching the milestone of installing 3,000 screens in a little over a year is a remarkable achievement that further solidifies BCTV as one of the fastest-growing DOOH/CTV networks in the United States,” said Cliff Kaplan, Chairman of BCTV. “The impressive demand driving BCTV’s growth comes from our range of stakeholders, including bowling proprietors, customers in bowling centers, and advertisers who, across the board, feel that BCTV enhances the customer experience and thus creates a great backdrop for advertising messaging.”
BCTV has quickly emerged as an important platform for leading brands seeking to connect with a captive audience in a fun, high-energy environment. The network proudly counts General Motors, T-Mobile, Norwegian Cruise Line, Unilever, Amazon Prime, Toyota, Wendy’s, Starbucks, Pepsi, Game Show Network, and BetMGM among its blue-chip advertisers and sponsors—brands that recognize the unique value of BCTV’s in-venue presence.
“We have witnessed how effective BCTV is in reaching our desired consumers in a fun and engaging atmosphere,” said Anthony Perrone, Proprietor of Pin Chasers, a bowling center chain headquartered in Tampa, FL that has each of its four locations as BCTV affiliates. “Its expanding network of screens presents a unique opportunity to build brand awareness and drive meaningful engagement.”
BCTV boasts diverse programming that includes a range of short-form content that spans sports, entertainment, news headlines, travel, food & spirits, gamification, and entertaining bowling content. The captivating nature of this content has attracted patrons’ attention and drawn interest from advertisers eager to connect and reach this on-premise audience and align with the content via sponsorship opportunities in addition to traditional brand advertising.
The professionally produced programming airs in 2-hour loops, designed to align with the average dwell time of bowling center customers.
To learn more about Bowling Center TV and its exciting offerings, visit https://www.bowlingcentertv.com/http://www.MyBCTV.com.
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