• Bloomberg Confirms Lamar Purchase of Fairway Assets

    Bloomberg has confirmed that Lamar is nearing a deal to buy Fairway Outdoor Advertising Billboards in North and south Carolina, North Georgia and Wisconsin.

    Bloomberg reports a purchase price of $416.5 million, slightly less than the $425 million which Insider reported earlier today.

    Fairway Equity Investor GTCR gets liquidity on its investment.  Insider has heard rumblings that the transaction didn’t quite turn out the way GTCR expected.  Lamar gets tuck-in assets which will generate strong cashflow and have some revenue upside because Fairway tends to pursue rate over occupancy.


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