Blip | Adkom VP of Supply Chad Smith sent Billboard Insider an email after reading the results of Billboard Insider’s reader poll on automated sales platforms:

I wanted to respond to a couple points from your poll.

• Blip pays faster than anyone in the industry. We pay the following month that content runs.  Ads running in March will be paid out to the Media Owner at the end of April.
• Adkom sells national guaranteed buys and works with the specialist agencies. Adkom pays out within 15 days of receiving payment from an agency.
• Side note – To help media owners combat this, every contract has an early payment option where we give the media owner the option to have Adkom factor the receivable and get paid upon posting. We offer that with programmatic as well.
• Programmatic – While we are the connection point for many independents to the SSPs, we are married to their payment schedule and payout the following month as soon as we receive payment from SSPs. We have seen the dates getting long with many of the SSPs.