Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months.
The data is based on digital billboards on Blip’s Marketplace beginning with their first month of activation. As awareness and traction grow, the average revenue per digital billboard grows 1.6x after six months on Blip’s platform. After 12 months, the average revenue has grown 2.3x. Finally, after two years on the platform, average revenue has nearly tripled compared to the first month, with an increase of 2.98x.
While exact rates and revenue are undisclosed, and rates and performance vary, the data suggests that a sample digital billboard generating $300 via Blip in month one, would grow to nearly $700 per month after a year, and nearly $900 per month after two years.
“We now have more than 340 media owner customers who’ve added more than 2,400 digital billboards to Blip’s Marketplace. We’re able to take space that might have otherwise been unsold and provide our customers with dependable incremental revenue,” said Chad Smith, Blip’s Vice President of Media Owner Success. “We preach consistency to our customers. Growth rates vary, but with time and consistent available space dedicated to the Marketplace, our customers are generating meaningful, repeatable revenue with Blip.”
Smith added, “Our media owner customers who optimize their Blip potential are doing four things. First, they dedicate consistent space to the program–they don’t make space available
one day but not the next. That confuses the market. That’s the first thing we reinforce–consistent space is key. Next, the participating Media Owner’s advertise the program on open space on the digital billboards. This drives demand and maximizes revenue. The third common habit most successful media owners practice is rapid approval of potential ads. Finally, it may seem obvious, but great photos and rich, detailed descriptions of digital billboard inventory drives success too. When we’re hitting on all of these cylinders, we’re driving some outstanding revenue. Our customers tell us they love Blip because there is very little additional work for them and it maximizes their return on their digital billboard investment.”
About Blip
Founded in 2015, Blip works with Media Owners of all sizes, to fill perishable digital billboard space. Blip Marketplace advertisers are typically a mix of regional to national advertisers, often small to medium sized businesses, frequently non-traditional or new to the medium, and who may not have found local digital billboard inventory without the convenience of Blip’s nationwide advertiser self-serve Marketplace. More than 300 Media Owners utilize Blip on a daily basis for incremental, dependable revenue. The digital billboards on Blip’s network make more than 50 million daily advertising impressions available to advertisers on a convenient, self-serve, cost-effective basis. For more information, visit BlipBillboards.com.
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
