Billboard Insider ran a story noting that Blip Billboards, the automated sales platform, has increase the revenue of Insider’s 10′ by 30′ digital billboard in Sherman TX by 10%.  YESCO Outdoor Media President Pat O’Donnell tells Insider that Blip has done better than that for YESCO:

I saw you recently ran a short article on what Blip can do for a digital operator. I thought I’d share our results with you for 2020. YESCO Outdoor Media operated 49 digital units including thirty three 14’x48′ units and 16 smaller units across 4 states last year. Blip added an 25.6% (very near seven figures) to our base digital revenue. I must disclose that YESCO Outdoor Media has a very, very small stake in Blip, but I know of no other plug-in that delivers anywhere close to this kind of return. We ended the year with a cumulative (static & digital) 2% revenue increase over 2019. Blip has been a tremendous asset during the pandemic.

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