Atlantic Magazine has a rambling piece called “The Call of the Billboard”.  The article is part of Atlantic’s Object Lesson essay series which discuss “the hidden lives of ordinary things.”

The article starts with a description of the Mosquito Killer billboard, drifts through a history of billboards in the US, various billboard reform efforts, the Highway Beautification Act and ends with a discussion of the non-billboard communities of Sao Paulo, Chennai, Vermont, Maine, Hawaii and Alaska.

The tone is mild antagonism.

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