“In terms of CPM, OOH advertising can’t be beat. And with increased availability of digital billboards, political advertisers can now change out copy faster than they could on TV.”  Melissa Sharp, veteran campaign planner quoted in The Hill.

In a June 23, 2013 article in The Hill Bob McCuin of Clear Channel Outdoor Americas points out five reasons why political spending for billboards make sense.

• Billboard campaigns generate earned media conversations.  Outdoor generates high word of mouth conversations.

• The media report on billboards and out of home campaigns.  A clever ad campaign generates buzz.

•  Billboards allow for flexible, dynamic response ads.

• Voter targeting.

• Geo-Targeting of Specific Precincts.

Insider’s take:  Now’s the time to ask for political ads.  If you have digital inventory you may want to keep some inventory open this fall for premium priced last minute political ads.

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