“Three Billboards Outside Ebbing, Missouri” won three top awards January 21 from the Screen Actors Guild (SAG) for best cast, actress, and actor in a supporting role.

The film also won four Golden Globes (January 7) and three Critics’ Choice Awards (January 11).

The film was nominated for nine Academy Awards (Oscars) on January 23.  The Academy Awards show is March 4 on ABC.

“Three Billboards” is an R-rated parable about revenge and retribution.  Grieving/outraged mom Mildred Hayes (played by Frances McDormand) uses billboards to focus attention on the unsolved murder of her daughter in fictional small town Ebbing, MO.  The movie was filmed in western North Carolina, where Allison Outdoor Advertising built and installed billboards for the film.

In Los Angeles, movie buff Rick Robinson at the Billups agency says the award-winning billboard movie reflects the “cultural currency” of out of home media.

Rick has a point.  On January 20, the Los Angeles Times reported that protest marchers nationwide used symbols from film (“Star Wars” and “Three Billboards”) and TV (“The Handmaid’s Tale”) to express views on current events.  In New York, marchers carried three billboards inspired by the distinctive all-caps font and black-on-red design shown in the “Three Billboards” movie.

Jodi Senese, chief marketing officer at OUTFRONT Media, posted a perspective piece on billboard sequencing, noting the similarity of Burma Shave roadside signs and three-in-a-row billboard messages in “Three Billboards.”

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