In two weeks I will be attending the OAAA show March 27-29 in Nashville. Here are some of the events I’m looking forward to. My focus is out of home finance and operations but there are lots of great marketing events.
Tuesday March 28
8:45 am. Main Stage. Anna Bager’s welcome and state of the industry address. A summary of where the industry is and what the future looks like by the OAAA President and CEO.
11:25-11:45. Independent Stage. I’ll moderate the Independents talk OOH panel discussion with three outstanding out of home execs: Neil Bell of New South Outdoor, Diana Stevenson of Grace Outdoor and Chris Zukin of Meadow Outdoor.
2:10-3:00. Independent Stage. Organic Digital Billboard Development with Lamar Advertising’s Bill Ripp and the OAAA’s Kerry Yoakum. This panel will be worth the price of admission for you independent operators. Bill has installed more digitals than anyone else in the industry. See Bill Ripp on Digital Billboard Siting Mistakes or Bill Ripp on Digital Billboard Siting.
Wednesday March 29, 2023
10:10-10:40. Main Stage. Panel discussion on OOH Measurement – What’s Next with Place Exchange CEO Ari Buchalter, MRC CEO Georgie Ivie, Geopath President Dylan Mabin and OUTFRONT CFO Andy Sriubas. What measurement standards will be and who’ll be accredited are huge issues for out of home.
11:00-11:20. Main Stage. Media Trends Report by Solomon Parters Media Group Head Mark Boidman. Lots and lots of slides and lots and lots of OOH analysis packed into 20 minutes by the industry’s leading investment banker.
11:35-12:05. Leadership Outdoor Panel with OUTFRONT CEO Jeremy Male, Lamar CEO Sean Reilly and Clear Channel Outdoor CEO Scott Wells.
For a detailed conference agenda and to register visit OAAA 2023. See you at the show. Email davewestburg@billboardinsider.com or call me at 206-910-1283 if you’d like to meet or have a story to share.
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