Here’s Billboard Insider’s 2021 list of 430 US out of home companies ranked by bulletin and poster faces. Four comments:
- This is roadside only. Bulletins and posters. We left transit, airport, street furniture and place-based companies off the list.
- A face is a face is a face. A bulletin, a poster, a spectacular, a static, a digital and a trivision all count as 1 face. There’s no premium for digital faces or spectaculars.
- We scraped the data from company websites or by reaching out to company executives. We left 72 US bulletin/poster companies off the list because we couldn’t get data on faces. If you wish to be included in the list email your bulletin/poster face count to davewestburg@billboardinsider.com.
- We’ve limited the count just to US assets. Clear Channel, for instance would be much larger if we considered international assets.
Rank Company Name Displays Headquarters State 1 Lamar Advertising 153,200 Louisiana 2 Outfront Media 42,125 New York 3 Clear Channel Outdoor 40,382 New York 4 Adams Outdoor 10,000 Georgia 5 Reagan Outdoor 9,300 Utah 6 Link Media 6,000 Georgia 7 Lindmark Outdoor Media 5,500 Oklahoma 8 Burkhart Advertising 3,500 Indiana 9 Kegerreis Outdoor 2,871 Pennsylvania 10 Headrick Outdoor 2,700 Mississippi 11 Yesco 2,543 Utah 12 Newman Outdoor 2,508 North Dakota 13 SignAd Outdoor 2,500 Texas 14 Tyler Outdoor 1,600 Oklahoma 15 Huntington Outdoor 1,559 Ohio 16 Advision Outdoor 1,500 Arizona 17 Lind Outdoor 1,500 Ohio 18 Park Outdoor 1,500 New York 19 WV Outdoor 1,400 West Virginia 20 Allison Outdoor 1,281 North Carolina 21 DDI Media 1,200 Missouri 22 Choice Media 1,100 Texas 23 JR Promotions 1,100 Indiana 24 Pacific Outdoor 1,100 Oregon 25 Viscom Outdoor 1,009 California 26 Durden Outdoor Displays 1,000 Alabama 27 JGI Outdoor 1,000 Texas 28 Meadow Outdoor 1,000 Oregon 29 Norton Outdoor 1,000 Ohio 30 Stellar Outdoor 1,000 Ontario 31 Wolverine Sign Works 1,000 Michigan 32 New Tradition Media 936 New York 33 Coastal Outdoor 902 South Carolina 34 InterState Outdoor 900 North Carolina 35 MH Outdoor Media 900 Texas 36 Franklin Outdoor 835 Minnesota 37 Capital Outdoor Advertising 800 North Carollina 38 Media Choice 800 Texas 39 Bayou Signs 795 Louisiana 40 Stott Outdoor 777 California 41 Keleher Outdoor 750 Oklahoma 42 View Outdoor 750 Indiana 43 Arrington Outdoor 700 Texas 44 Legacy Outdoor 659 Nebraska 45 Porter Advertising 628 Indiana 46 Transformation Media 600 Pennsylvania 47 Barnes Advertising Corporation 596 Ohio 48 Grey Outdoor 547 North Carolina 49 Dusty’s Outdoor Media 520 Illinois 50 Eagle outdoor 517 Indiana 51 Trone Outdoors 502 Pennsylvania 52 Cooper Outdoor Advertising 500 Texas 53 Del Outdoor 500 Arizona 54 L&W Outdoor 500 Indiana 55 Look Outdoor 500 Texas 56 Renfroe Outdoor 500 Georgia 57 United Outdoor Media 500 Kentucky 58 Arnold Outdoor 499 Oklahoma 59 Covenant Media 476 South Carolina 60 USA Outdoor 470 Nebraska 61 Nauman Outdoor Advertising 450 Ohio 62 Apple Outdoor 420 Pennsylvania 63 Fluhman Outdoor 415 Texas 64 Local Media Outdoor 410 Georgia 65 Becker Boards 400 Arizona 66 Carter Outdoor Advertising 400 Arkansas 67 Classic Outdoor Advertising 400 Missouri 68 Comstor Outdoor 400 Ohio 69 Highway Displays 400 New York 70 Mile Hi Outdoor 400 Colorado 71 Saunders Outdoor 400 Utah 72 WC Media 400 Illinois 73 Bass Ltd 388 Louisiana 74 Jones Outdoor 352 Arizona 75 GR Outdoor 350 Michigan 76 Ozark Poster Advertising Company 350 Arkansas 77 Roland Advertising 350 Tennessee 78 View Outdoor Chicago 350 Illinois 79 Porlier Outdoor 310 Missouri 80 Primary Media 306 Texas 81 Jones Outdoor 305 Wisconsin 82 Visual Outdoor Advertising 303 Georgia 83 Carter Outdoor 300 Florida 84 Grace Outdoor 300 South Carolina 85 Ralston Outdoor 300 Texas 86 Stokely Outdoor 300 Oklahoma 87 Flynn Sign Co 290 Tennessee 88 Adsource Outdoor 270 Louisiana 89 Horton Outdoor 269 Georgia 90 Regency Outdoor 265 California 91 bMedia 260 Puerto Rico 92 Gilbreath Outdoor 250 Texas 93 Outdoor Signs 250 Texas 94 Kessler Outdoor 248 Ohio 95 Faris Outdoor 241 Texas 96 Elevation Outdoor 220 Tennessee 97 Compass Outdoor 218 Utah 98 Riley Outdoor 216 North Carolina 99 Epic Outdoor Advertising 201 South Dakota 100 Ad-Trend Advertising 200 Missouri 101 American Outdoor 200 Ohio 102 Capitol Outdoor DC 200 District of Columbia 103 Discover Outdoor 200 Texas 104 McBride Signs 200 Viginia 105 Micro Outdoor 200 West Virginia 106 Mollman Outdoor 200 Oklahoma 107 Moreland Signs 200 Tennessee 108 Seen Outdoor Media 200 New York 109 Swift Outdoor 200 Texas 110 Vista Outdoor Advertising 200 Georgia 111 Wingate Outdoor 200 Arkansas 112 Daisy Outdoor 198 South Carolina 113 Premiere Outdoor Advertising 192 Montana 114 Dakota Outdoor 190 North Dakota 115 Digital Outdoor Advertising 185 New York 116 Seiz Outdoor 184 Arkansas 117 Sun Outdoor Advertising 178 Washington 118 Stark Outdoor 176 Texas 119 Drive by Signs 175 South Dakota 120 Chesapeake Outdoor 170 Virginia 121 Premier Outdoor 170 New Jersey 122 Southern Billboards Inc. 170 Tennessee 123 Trotter Outdoor 170 South Carolina 124 Jm Billboard Advertising 164 Texas 125 Blanning Company 161 Tennessee 126 Azalea Outdoor 160 Georgia 127 American Billboards 157 Arkansas 128 Lure Outdoor Advertising 156 New York 129 Marlin Outdoor Advertising 152 South Carolina 130 Parker Outdoor 151 Washington 131 American Outdoor 150 Arizona 132 DSN Outdoor 150 California 133 Krain Outdoor 150 Pennsylvania 134 MAC Media 150 Florida 135 Maddison Visual Media 150 Texas 136 Overall Murals 150 New York 137 Sapp Outdoor 150 Georgia 138 Munn Outdoor 145 Mississippi 139 Liberty Outdoor 144 Illinois 140 Media Outdoor Displays 140 Texas 141 Premium Outdoor 140 Florida 142 Sunrise Outdoor 140 New York 143 Toby Outdoor 140 North Carolina 144 Bseen24-7 138 New York 145 Lakeland Outdoor 131 Florida 146 Supreme Outdoor 131 Minnesota 147 Bulletin Displays 130 California 148 Ashley Media 129 Arkansas 149 Logan Outdoor 129 Florida 150 Maloney Outdoor 125 Kentucky 151 Carlson Sign 123 Oregon 152 Premier Signs 123 Minnesota 153 Pioneer Outdoor 119 Missouri 154 Norris Outdoor 116 Kansas 155 Venture Outdoor 115 Kansas 156 Myrtle Beach Outdoor 114 North Carolina 157 Freeway Outdoor 112 Utah 158 Bullfrog Outdoor 110 Indiana 159 Delia Outdoor 110 Louisiana 160 Emerald Outdoor 110 Washington 161 Patriot Outdoor 110 North Carolina 162 Driggers Outdoor 109 Louisiana 163 Keystone Outdoor 107 Pennsylvania 164 Look Billboards 105 Oklahoma 165 Billboards USA 100 Florida 166 Brooks Billboard 100 Ohio 167 Burkett Media 100 Texas 168 Colorado West Outdoor 100 Colorado 169 Hughes Outdoor Media 100 Virginia 170 Kentucky Outdoor 100 Kentucky 171 Northern Outdoor Advertising 100 Wisconsin 172 Penneco Outdoor 100 Pennsylvania 173 Revelation Outdoor 100 Georgia 174 Shipp Outdoor 100 Texas 175 Stein Sign Display 100 South Dakota 176 Wilson Outdoor 99 Georgia 177 Hicks Outdoor 97 West Virginia 178 Evansville Outdoor 96 Indiana 179 New South Outdoor 96 Alabama 180 International Outdoor 93 Michigan 181 Harmony Outdoor 90 Pennsylvania 182 Johnson Outdoor 90 Texas 183 MS Signs 90 Michigan 184 TDO Advertising 90 Alabama 185 Connell Outdoor 89 Nevada 186 Oliver Advertising 85 Pennsylvania 187 Brogan Outdoor 84 Indiana 188 Foster Interstate Media 84 California 189 Juggernaut Outdoor 84 Arizona 190 Murray Outdoor Communications 84 Massachusetts 191 Big Outdoor 83 California 192 Admiral Outdoor 82 North Carolina 193 Blackbelt Outdoor 80 Alabama 194 Brown Outdoor Advertising 80 North Carolina 195 Gordon Outdoor 80 Oklahoma 196 Mountain Outdoor 80 Tennessee 197 idigitaloutdoor.com 78 North Dakota 198 OK Outdoor Advertising 78 Oklahoma 199 Barret Outdoor Communications Inc 77 Connecticut 200 Ohio Outdoor 76 Ohio 201 Genesis Outdoor 75 Ohio 202 Kennedy Outdoor 75 Ohio 203 Robinson Outdoor Advertising 75 Missouri 204 Arena Outdoor 74 Nevada 205 Elliott Outdoor 74 Georgia 206 Tristar Outdoor 74 Missouri 207 9 Outdoor 6 Outdoor 73 Oklahoma 208 Iconic Outdoor 72 Massachusetts 209 Triad Outdoor 72 North Carolina 210 Circle City Outdoor 71 Washington 211 Rogers Media Company 70 California 212 Scotty Outdoor 69 North Carolina 213 TierOne Media 68 Florida 214 Wicks Outdoor 66 Pennsylvania 215 BeSeen Outdoor 65 Georgia 216 Mixed Media Outdoor 64 Illinois 217 RAM Outdoor 64 Texas 218 Reeves Outdoor 64 Texas 219 Reach Outdoor Advertising 61 Michigan 220 Garden State Outdoor 60 New Jersey 221 MAD Outdoor Advertising 60 Illinois 222 Canyon Outdoor Media 59 Idaho 223 Besko Outdoor 58 Pennsylvania 224 Billboard Outdoor Advertising 56 Oklahoma 225 Encore Outdoor 56 Pennsylvania 226 Keyes Outdoor 56 Indiana 227 Michigan Outdoor 56 Michigan 228 Sierra Displays 56 Nevada 229 BB Outdoor Advertising 54 Texas 230 Graham Outdoor 54 Georgia 231 Marquee Media 54 California 232 Pelican Outdoor 54 Louisiana 233 Ultra Outdoor 54 Louisiana 234 JCDecaux 53 New York 235 Eastern Outdoor Advertising 52 North Carolina 236 Turner Outdoor 52 Texas 237 City Outdoor 51 New York 238 Republic Media, LLC 51 North Carolina 239 Shout Outdoor 51 Illinois 240 Arrow Signs & Outdoor 50 Illinois 241 Birdhouse Outdoor 50 Pennsylvania 242 Cuerden Signs Co 50 Arkansas 243 Jarman Outdoor 50 North Carolina 244 Mesa Outdoor 50 California 245 Red Star Outdoor 50 Illinois 246 Las Vegas Billboards 49 Nevada 247 Berlin Sign Company 48 Florida 248 GreenSigns Chicago 48 Illinois 249 Grate Signs 47 Illinois 250 Heritage Outdoor Media 47 New York 251 Outdoor Displays 47 Tennessee 252 Standish Johnson 47 Rhode Island 253 Bella Outdoor 46 Montana 254 M&M Outdoor 46 Illinois 255 Image Media 45 Illinois 256 Oaktree Outdoor 45 Pennsylvania 257 Effective Sign Company 44 Alabama 258 George Lay Signs 44 Kansas 259 Rue Billboards 44 Louisiana 260 MPA Outdoor 43 Texas 261 Missouri Neon Outdoor 42 Missouri 262 Steel City Billboards 42 Pennsylvania 263 Atomic Enterprises 40 Kansas 264 Ayres Sign 40 Missouri 265 Book Your Billboard 40 South Dakota 266 Chicago Billboards 40 Illinois 267 HB Outdoor 40 Georgia 268 Renaissance Outdoor 40 Florida 269 Salt River Outdoor 40 Arizona 270 Eagle Signs 38 Alabama 271 General Outdoor 36 California 272 Vital Outdoor 36 Oklahoma 273 Douglas Outdoor 35 Tennessee 274 King Outdoor 35 Pennsylvania 275 Metro Outdoor 35 Texas 276 Boulineau Outdoor Media 34 South Carolina 277 DTO Advertising 34 Texas 278 Statler Billboards 34 Pennsylvania 279 Trident Outdoor 34 North Carolina 280 Joyce Outdoor 33 Pennsylvania 281 5star Outdoor 32 Michigan 282 GMG Outdoor/Glover Media 32 Alabama 283 Greyline Outdoor Advertising 32 New York 284 Mashburn Outdoor 32 Georgia 285 Whiteway Outdoor 32 Georgia 286 718 Outdoor 30 New York 287 Cleveland Outdoor 30 Ohio 288 Harvest Outdoor 30 Illinois 289 Millennium Outdoor 30 Texas 290 RBX Media 30 Ohio 291 Times-Shamrock Outdoor 30 Pennsylvania 292 Wagner Outdoor 30 Pennsylvania 293 Campfire Billboards 28 Louisiana 294 JARED Outdoor Media 28 Missouri 295 Signs R Us 28 North Carolina 296 TLP Outdoor 28 Georgia 297 Arizona Billboard Company 25 Arizona 298 Abel Outdoor 24 Montana 299 Crossroads Outdoor 24 Michigan 300 Kevani Outdoor 24 California 301 PM Advertising 24 California 302 Prime Site Media 24 Michigan 303 Timmons Outdoor 24 Delaware 304 United Advertising Corporation 24 Colorado 305 Arrowhead Outdoor 23 Kansas 306 Plainview Outdoor Advertising 23 Tennessee 307 RSA Media 23 Massachusetts 308 Busby Companies 22 Mississippi 309 Elite Media 22 Nevada 310 Hill Outdoor Advertising 22 Alabama 311 Veale Outdoor 22 California 312 Orion Outdoor 21 California 313 Fox Outdoor 20 Georgia 314 Gotcha Covered Media 20 Washington 315 Legends Outdoor 20 Maryland 316 Marin Ventures 20 California 317 Saben Outdoor 20 Georgia 318 Vineyard Outdoor 20 Arkansas 319 CR Signs 18 Iowa 320 Emmitt Signs 18 Ohio 321 GS signs 18 Georgia 322 Logan Communications 18 Massachusetts 323 Network Outdoor LLC 18 Pennsylvania 324 Onsite Insite 18 Arizona 325 Paramount Media Group 18 Illinois 326 Tri Outdoor 18 Pennsylvania 327 Victor Sign Corporation 18 Illinois 328 Your Big Sign 18 Michigan 329 Barfield Outdoor 16 North Carolina 330 Billboards for Education 16 Tennessee 331 Daily Billboards 16 Florida 332 Giesken Outdoor Ohio 15 Ohio 333 Pro Billboards 15 Puerto Rico 334 RAM Billboards 15 Indiana 335 Boardworks 14 Georgia 336 Great Outdoors 14 Maryland 337 Leslie Outdoor 14 Georgia 338 Rose City Outdoor 14 Florida 339 Target Signs 14 Wyoming 340 Ace Outdoor Advertising 13 California 341 Avaira Signs 12 Pennsylvania 342 Burelz Billboards 12 Tennessee 343 Coastal Outdoor 12 New Jersey 344 Conlee Outdoor 12 California 345 Eagle Displays 12 California 346 Fredrickson Outdoor Advertising 12 Minnesota 347 KS Billboards 12 Kansas 348 Lathrop Billboards 12 California 349 Mortenson Outdoor Sign 12 Minnesota 350 Williams Outdoor 12 Tennessee 351 CRG Advertising 11 Connecticut 352 Digivision 11 Louisiana 353 J&B Signs 11 Illinois 354 Action Outdoor 10 Georgia 355 Good Billboards 10 Mississippi 356 McIntyre Outdoor 10 Tennessee 357 Oasis Sign Company 10 Oklahoma 358 Riviera Billboards 10 Alabama 359 Sherwood Outdoor 10 New York 360 Triple O outdoor 10 Texas 361 Watkins Outdoor 10 Missouri 362 Albert Outdoor Advertising 9 Texas 363 Light It Up, LLC. 9 Louisiana 364 Broadway Outdoor 8 Utah 365 Burke Outdoor 8 New Mexico 366 DC Marketing LLC 8 New York 367 Forester Billboards 8 Texas 368 Gigantic Media 8 Ohio 369 RiseUp Outdoor 8 Georgia 370 Sandau Bros Sign Company 8 Iowa 371 Southeastern Media 8 Virginia 372 Visible Outdoor Advertising 8 North Carolina 373 Allure Advertising 7 North Carolina 374 Circle Signworx 7 New Hampshire 375 North Jersey Advertising 7 New Jersey 376 Vision Outdoor 7 MD 377 Ace Outdoor Advertising 6 Texas 378 Arthur Outdoor 6 Georgia 379 Borges Outdoor 6 Texas 380 Chirico Media 6 Indiana 381 Dangerfield Outdoor 6 Georgia 382 Doyle Media 6 Georgia 383 Manabloom Media 6 Oregon 384 Picture This Outdoor 6 Illinois 385 Stovehouse Outdoor 6 Alabama 386 BMGPR 5 Puerto Rico 387 Carroll Advertising 5 Massachusetts 388 Stilliguamish Outdoor 5 Washington 389 Action Outdoor 4 Louisiana 390 Baer Boards 4 Virginia 391 Benchmark Outdoor Inc. 4 Texas 392 Carolina Outdoor Advertising 4 South Carolina 393 Chehalis Tribe 4 Washington 394 Cove Outdoor 4 Massachusetts 395 Estus Outdoor 4 Georgia 396 Lightpoint Impressions 4 Texas 397 LMR Digital 4 Louisiana 398 Local Digital Billboards 4 South Carolina 399 Martin Digital Display 4 Illinois 400 New View Media 4 Georgia 401 Orlando Outdoor 4 Florida 402 Red Sunset Land 4 Minnesota 403 Scadron Outdoor Advertising 4 Illinois 404 Signtronics 4 Georgia 405 Ward/Apple County Outdoor 4 Texas 406 HighRoad Advertising 3 Minnesota 407 Jonesboro Digital 3 Arkansas 408 Scoop Outdoor 3 New Jersey 409 1107 Outdoor 2 Ohio 410 Barletta Outdoor Advertising 2 Pennsylvania 411 Blackbird Media 2 Tennessee 412 Cameron Outdoor 2 North Carolina 413 Cincy Digital 2 Ohio 414 IMM Outdoor 2 Massachusetts 415 Inspiration Lane 2 Ohio 416 Irish Sign Company 2 North Dakota 417 Keenan Media 2 Georgia 418 Klein Outdoor Advertising 2 New Jersey 419 Knight and Sons Outdoor 2 Georgia 420 Lockwood Outdoor 2 South Carolina 421 Lubbock Outdoor 2 Texas 422 Moyer Outdoor 2 Pennsylvania 423 NBA Digital Billboard 2 Kansas 424 Orangeburg Outdoor 2 South Carolina 425 RoosterWorks 247 2 Alabama 426 Silicon View 2 California 427 Valley Outdoor Media 2 Alabama 428 Waller Outdoor 2 Texas 429 Oldham Boy Outdoor Advertising 1 Illinois 430 Zalla Media 1 Kentucky
Additions or corrections? Email davewestburg@billboardinsider.com.
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Bseen 24-7 upstate NY has 138 Faces