Billboard Insider reviewed 241 companies to complete the 2016 outdoor advertising website rankings up from 203 companies in 2015. The rankings are limited to companies in the billboard and digital sign business and exclude outdoor service firms and ad agencies. Please contact Insider if we’ve missed your site and you wish to be included in the rankings.
This year we changed the rankings to give more importance to a social media presence. A total of 19 points is possible and 1 company received a perfect score. Five companies received a score of 0 because their site was not working, under construction or appeared to have been hacked. Here is our point system.
Who you are (6 points). 1 point each for staff names, address, phone, email, pictures, and a contact form.
Your signs (4 points). 1 point each for a sign locations map, individual sign pictures, a ride sheet and sign video. Many outdoor companies don’t publish sign info on their website in order to avoid giving competitors or Landmark info on locations. Insider can understand the rationale for this but thinks the benefits of making it easy for advertisers to find info outweighs the risk of giving away sensitive info.
Site Design (5 points). 1 point each for billboard design tips, an active blog, no broken links, an easy to read site and no more than 8 menu tabs.
Social Media presence (4 points). 1 point each for a link to Facebook, Twitter, Linked In and 1 point if the site is mobile optimized.
The 2016 Billboard Insider outdoor website rankings are shown below:
Rank Company Points
1 Boardworks 19
2 Lamar Advertising 18.5
3 Adams Outdoor 17
4 Comstor 17
5 Design Angler 17
6 Dusty’s Outdoor Media 17
7 Huntington Outdoor 17
8 Roland Advertising 17
9 84 Outdoor 16
10 Barnes Advertising Corporation 16
11 Capital Outdoor DC 16
12 DDI Media 16
13 Atomic Enterprises 15
14 Burkhart Advertising 15
15 GreenSigns Chicago 15
16 Highway Displays 15
17 International Outdoor 15
18 Lakeland Outdoor 15
19 MH Outdoor Media 15
20 Outfront Media 15
21 Sky Digital Advertising 15
22 Busby Companies 14
23 Dakota Outdoor 14
24 Land Displays 14
25 Norton Outdoor 14
26 Southern Billboards, Inc. 14
27 The Nashville Sign 14
28 Vital Outdoor 14
29 Kessler Outdoor 13.5
30 Ace Outdoor Advertising 13
31 Circle City Outdoor 13
32 CK Outdoor 13
33 Clear Channel Outdoor 13
34 Cleveland Outdoor 13
35 Fairway Outdoor 13
36 Headrick Outdoor 13
37 Impact Outdoor (LLC) 13
38 Independent Outdoor 13
39 Island Displays 13
40 Liberty Outdoor 13
41 Logan Outdoor 13
42 McIntyre Outdoor 13
43 Meadow Outdoor 13
44 Metro Outdoor 13
45 Mile High Outdoor 13
46 Stott Outdoor 13
47 USA Outdoor 13
48 Waitt Outdoor 13
49 Wolverine Sign Works 13
50 Effective Sign Company 12.5
51 Arizona Billboard Company 12
52 Ashby St Outdoor 12
53 Besko Outdoor 12
54 Big Outdoor 12
55 East West Media 12
56 Emerald Outdoor 12
57 Flynn Sign Co 12
58 George Lay Signs 12
59 Gordon Outdoor 12
60 HB Outdoor 12
61 Hotspots Outdoor 12
62 KEM Advertising 12
63 Keystone Outdoor 12
64 Mixed Media Outdoor 12
65 Ozark Poster Advertising 12
66 Penneco Outdoor 12
67 Pioneer Outdoor 12
68 Premium Outdoor 12
69 Primary Media 12
70 SignAd Outdoor 12
71 Tyler Outdoor 12
72 Venture Outdoor 12
73 WC Media 11.5
74 Allison Outdoor 11
75 American Outdoor, Inc. 11
76 Ashley Media 11
77 Avaira Signs 11
78 Becker Boards 11
79 BPS Outdoor 11
80 Bullfrog Outdoor 11
81 Carlson Sign 11
82 Carter Outdoor 11
83 Colorado West Outdoor 11
84 Connell Outdoor 11
85 Cooper Outdoor Advertising 11
86 CRG Advertising 11
87 Daily Billboards 11
88 Discover Outdoor 11
89 DTO Advertising 11
90 Elevation Outdoor 11
91 Harmony Outdoor 11
92 Image Media 11
93 InterState Outdoor 11
94 Key Outdoor 11
95 Kowala Outdoor 11
96 L&W Outdoor 11
97 Legends Outdoor 11
98 Look Outdoor 11
99 Micro Outdoor 11
100 Mid-America Outdoor 11
101 Orion Outdoor 11
102 Outdoor Displays 11
103 Pelican Outdoor 11
104 Redfish Ads 11
105 Southeastern Displays 11
106 Tri Outdoor 11
107 Triple O Outdoor 11
108 View Outdoor 11
109 Bella Outdoor 10.5
110 Brogan Outdoor 10.5
111 Stark Outdoor 10.5
112 Action Outdoor 10
113 Ad-Trend Advertising 10
114 American Outdoor Ad 10
115 Arrington Outdoor 10
116 Arnold Outdoor 10
117 Blanning Company 10
118 BlueSky Outdoor 10
119 Bulletin Displays 10
120 Carroll Advertising 10
121 Choice Media 10
122 Couch Advertising Company 10
123 Emmit Signs 10
124 General Outdoor 10
125 Genesis Outdoor 10
126 InSite Media 10
127 Jones outdoor 10
128 JR Billboards 10
129 Keyes Outdoor 10
130 Lind Outdoor 10
131 M&S Signs 10
132 Metro Outdoor Advertising 10
133 Middleton Outdoor 10
134 Mollman Outdoor 10
135 Onsite Insite 10
136 Railroad Outdoor 10
137 RAM Outdoor 10
138 Reeves Media 10
139 Roadside Outdoor 10
140 Rock City Media 10
141 Rogers Media Company 10
142 RoosterWorks 247 10
143 Schober Outdoor 10
144 Scotty Outdoor 10
145 See-Co 10
146 Sierra Displays 10
147 Toby Outdoor 10
148 Triad Outdoor 10
149 Tristar Outdoor 10
150 Trotter Outdoor 10
151 United Advertising Corporation 10
152 Victor Sign Corporation 10
153 WV Outdoor 10
154 Xmark Outdoor 10
155 Shipp Outdoor 9.5
156 Williams Outdoor 9.5
157 Atwell Outdoor 9
158 Beacon Billboards 9
159 Buckland Media Group 9
160 Canyon Outdoor Media 9
161 Capital Outdoor Advertising 9
162 Crossroads Outdoor 9
163 Evansville Outdoor 9
164 Gilbreath Outdoor 9
165 JAG Outdoor 9
166 Koala Outdoor 9
167 Michigan Outdoor 9
168 Murray Outdoor Comm 9
169 Oasis Sign Company 9
170 Paramount Media Group 9
171 Parker Outdoor 9
172 Reagan Outdoor 9
173 Riley Outdoor 9
174 River Products 9
175 Wicks Outdoor 9
176 Wingate Outdoor 9
177 Fox Outdoor 8.5
178 Quality Outdoor 8.5
179 American Outdoor 8
180 Atlantic Outdoor (New York) 8
181 Barrett Outdoor Communications 8
182 Billboard Outdoor Advertising 8
183 Brooks Billboard 8
184 Dangerfield Outdoor 8
185 Foster Interstate Media 8
186 Franklin Outdoor 8
187 Kennedy Outdoor Advertising 8
188 Lammers Outdoor 8
189 Millennium Outdoor 8
190 Munn Outdoor 8
191 Next Generation Outdoor 8
192 Oliver Advertising 8
193 Park Outdoor 8
194 Sapp Outdoor 8
195 Swift Outdoor 8
196 Target Signs 8
197 Torrey Outdoor Advertising 8
198 Arrow Signs & Outdoor 7
199 Atlantic Outdoor (Virginia) 7
200 Bedgood Outdoor 7
201 Bilton Outdoor 7
202 Durden Outdoor Displays 7
203 Genband Media 7
204 Griffin Outdoor 7
205 Joyce Outdoor 7
206 Kansas Outdoor 7
207 Kelso Outdoor 7
208 Kentucky Outdoor 7
209 Moreland Signs 7
210 Reeves Outdoor 7
211 Renaissance Outdoor 7
212 United Outdoor Media 7
213 Wilson Outdoor 7
214 Abel Outdoor 6
215 Atlantic Sign Media 6
216 Gaston Outdoor 6
217 Harvest Outdoor 6
218 Iconic Outdoor 6
219 Impact Outdoor (Co) 6
220 Maloney Outdoor 6
221 Marin Ventures 6
222 Media South Outdoor 6
223 Regency Outdoor 6
224 Summit Media 6
225 Sunrise Outdoor 6
226 Victor Outdoor 6
227 Divine Outdoor 5.5
228 Affordable Billboard Signs 5
229 Johnson Outdoor 5
230 Knight and Sons Outdoor Advertising 5
231 Love Signs 5
232 Astro Sign Company 4
233 Schubert & Hoey Outdoor 4
234 Arizona Billboards 3
235 Wichita Digital Billboards 2
236 Driggers Outdoor 0
237 Jones Outdoor 0
238 Mortenson Outdoor Sign 0
239 Ralston Outdoor 0
240 Southern Advertising and Sign Erectors 0
241 Southwest Outdoor 0
