If you are in the out of home industry or thinking of entering the out of home industry you need In Their Words: Out of Home Executives Talk About Out of Home. This 147 page guide contains excerpts from interviews with 173 out of home executives at 150 out of home companies. There is practical advice on:
- getting started
- finding good locations
- permitting
- using automated sales platforms
- lessons from operating digital billboards
- out of home sales
- and much more
In Their Words costs $49.95 and is available in pdf and ebook formats. You can purchase and download In Their Words in pdf and ebook formats by visiting the In Their Words page on Billboard Insider’s website. If you need help purchasing your copy of the In Their Words contact johnhweller@comcast.net. Here’s what people are saying about In Their Words:
Jim McLaughlin, Retired President, Link Media Outdoor
What a really neat idea. Lots of great comments and suggestions from the industry’s finest. Also helps keep us united and “in the loop” during these crazy times when we cannot gather together.
Grey Vick, Owner, Grey Outdoor
This book is jam-packed full of information about the out of home industry. Any operator, experienced or beginner, will learn something that is valuable to their business.
Chris Cowlbeck, Manager, Look Billboards and IBOUSA
As I read through this composition, the names and faces took me back over many years of friendships forged and problems solved in my role steering our networking group. What struck me is the intrepidness, grit and raw guts that are common threads of our OOH industry players, whether publicly traded, investor based or independent. Many took leaps of faith by either branching out or trying new things which are chronicled in the various sections, many of which Billboard Insider documented in real time as they occurred in the past – a valuable asset to our community. These passages show me too that while we have embraced changes in the past, such as vinyl wraps, digital formats and various platforms, we are positioned nicely and mentally framed well for the transitional period ahead of us in automation, programmatic and machine learning which may come at us faster than we wish. I am optimistic that finding common ground within our industry can lead to the movement of ad spend dollars from other media to OOH. Keep up the steady work.
Here are sample pages from In Their Words
The Table of Contents
Finding Locations
Getting Started
Digital billboards – What I’ve Learned
