This week’s billboard design tips come from Lamar’s website.

• Keep It Simple.  Be straightforward and to the point.  One idea.

• Use Readable Fonts.  Large typefaces.  Avoid ornate script.  Select easy to read font like Univers, Futura or DIN.

• Contrasting Colors.  Lamar cites a study that high color contrast improves outdoor recall by 38%.

• Treat digital different.  Avoid a solid white background because it isn’t vibrant on an LED and change your message frequently because it’s costless.