This week’s billboard design tips come from the JCDecaux’s Creative Guidelines.

• Keep it simple.  Viewers have 2 seconds to read a bus shelter ad.

• Be legible.  Avoid thin type and complicated backgrounds.

• High Contrast Colors.  Look at the contrasts in this JCDecaux McDonalds ad.  Black Letters on a yellow or white background are best.  White or yellow letters on a black background also standout.

• Use a clear image.  A good picture makes words moot.

• Celebrities attract attention.

• Create dialogue, not just monologue.  Involve or challenge your audience.

• Location matters.  Post your campaign where your audience will be.

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