Vincent Printing Co. has entered into an agreement with PURETi Group, LLC to market a specialty coating that transforms outdoor advertising materials into light- activated air purifiers. Vincent’s EnhanceAir, Powered by PURETi is to be exclusively sold in the U.S. out of home space by Vincent Printing.
“We are excited to offer a line of products to our customers that has the potential to change the landscape in out of home advertising,” says Beau Wells, Director of National Sales and Business Development for Vincent Printing. “Out of home advertising assets are uniquely positioned to play a role in addressing the problem of air pollution.”
The EnhanceAir topcoat is applied as a clear finish that does not impact the appeearance of the advertising. When sunlight strikes the EnhanceAir coating it begins a series of reactions that take humidity and oxygen form the air and briefly turn them into powerful cleaning agents that scrup the air or pollutants, including volatile organic compounds (VOC’s) and Nitrious oxides (NOx). A billboard coated with EnhanceAir and placed near a busy roadway has the capacity to destroy the same amount of NOx that is produced by 10 cars driving 10,000 miles per year.
Vincent Printing sees this as opportunity for brands that are serious about environmental sustainability to positively impact the environment on another level.
“PURETi is proud to team with Vincent Printing and their clients,” said Brian Haas, CEO of PURETi Group, LLC. “Adding photocatalytic technology to out of home advertising is a simple and proactive approach to reducing air pollution.”
For more information on Vincent Printing and its line of EnhanceAir, Powered by PURETi products, please contact Beau Wells at bwells@vincentprinting.com
About Vincent Printing: Vincent Printing Co. is a large format print provider based out of Chattanooga, TN. For over 60 years, Vincent Printing has provided brand support for advertisers utilizing out of home printed media. For more information on Vincent Printing, please visit www.vincentprinting.com or call 800-251-7262.
About PURETi: PURETi Group, LLC is a US manufacturer of water-based photocatalytic surface modifiers that are spray applied to any surface tha sees light. PURETi is a NASA Dual Use Technology Partner and winner of 6 environmental awards. For more information on PURETi, please visit www.pureti.com.
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