May 19th , 2025
BIG OUTDOOR, a premier Out-of-Home media company known for iconic, high-impact locations, announces the launch of SunCienega (LA.D500) — a bold new digital display located at the intersection of Sunset Boulevard and La Cienega. This double-sided, full-motion spectacular faces both eastbound and westbound traffic on the Sunset Strip, offering brands unmatched exposure in one of the most iconic and heavily trafficked corridors in Los Angeles.
“SunCienega represents everything BIG OUTDOOR stands for — bold creativity and iconic placement,” said Brad Berkley, CEO of BIG OUTDOOR. “With best-in-class screen quality and two stunning faces designed for dual read domination, this unit delivers the longest, most immersive reads on the Sunset Strip — commanding attention as if it were positioned right in the middle of the road.”
Situated in the heart of the Sunset Strip and surrounded by luxury hotels, fashion retailers, and high-end restaurants, SunCienega places brands at the intersection of culture, commerce, and nonstop foot and vehicle traffic. With full-motion creative capabilities and unobstructed views in both directions, it sets a new standard for visual storytelling and digital impact in Los Angeles.
“This location hasn’t been available to advertisers for over 15 years, so we’re thrilled to reimagine, rebuild, and relaunch it in a BIG way,” said Ian Rappaport, Chief Revenue Officer at BIG OUTDOOR. “SunCienega is a true digital spectacular — offering brands full ownership of two dominant faces and delivering the longest read in the heart of the iconic, highly coveted Sunset Strip. It’s an unbeatable platform for brands looking to make a statement in Los Angeles.”
With the launch of SunCienega, BIG OUTDOOR continues to redefine the Los Angeles OOH landscape through strategic development, bold design, and the transformation of traditional signage into cutting-edge digital displays.
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
