Be Bold But Be Careful

It is nice to be bold in supporting  your team, but you may have to deal with the consequences.  The British newspaper, The Sun, put up billboards in advance of the quarterfinal World Cup soccer match between England and France.  The Sun went digital right in front of the Eiffel Tower.

The digitals look great and they are well placed for maximum views. The only problem was that England lost to France and the French team moves on to the semifinals.

Insider’s Take: Insider appreciates The Suns’ courage in putting up the signs.  Also glad they went digital as they come down a lot quicker than a vinyl.

 

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