Premium Outdoor has partnered with Bay County, Florida and their 14 digital billboards now have the capability to display direct messages from Twitter.

The county Emergency Operations Center will have the ability to directly tweet to the billboards. They also would be able to post every minute to provide continuing updates.  The main purpose of the digital billboards is to display information about evacuation plans if Bay County is in a state of emergency.

The County indicated that with thousands of people driving by the billboards every single day, the value to EOC and to the citizens and taxpayers of Bay County is huge.

WJHG.COM has a video segment providing more detail on the program.