Justin Cochrane, the new head of Bauer Media Outdoor and former CEO of Clear Channel Europe, will speak publicly for the first time about plans and prospects for new integrated media giant Bauer Media at the World Out of Home Organization Annual Congress in Mexico City. Radio and magazine Operator Bauer Media recently bought Clear Channel Europe and Cochrane heads its new Bauer Media Outdoor division.

Further additions to the speaker line-up in Mexico City include Ocean Outdoor Chairman Tim Bleakley and Michael Provenzano, CEO and Co-founder of Vistar Media, which was recently acquired by T Mobile.

The Congress, to be held in Mexico City from June 4-6, the first time it has ventured into Latin America following a successful first foray to Asia via Hong Kong in 2024. It has also been expanded to cover two full days for the first time with four new deep-dive breakout sessions covering: Audience Measurement, AI, Hardware, and Automation.

Other highlights include:

• More interactivity through the new WOO Congress App.
• WOO’s biggest ever Global Awards to be presented on the first afternoon, with over 150 nominations across all categories including the new Creative Special Build Category.
•  Global speaker line-up including from Brazil, South Korea and India.

WOO President Tom Goddard says:

“WOO in Mexico City will be bigger and better than ever with more for delegates in terms of speakers and presentations and far more opportunities to interact with both speakers and other delegates via the breakout sessions and the new WOO Congress app.

“Out of Home now is a world of possibilities with marketers and investors waking up to its status and growth prospects as a substantial and growing player in the increasingly digital worldwide media marketplace. All this will be reflected in Mexico City with our strongest-ever line-up of speakers from all corners of the media and marketing world.”

https://www.worldooh.org/event/mexico-2025

For further information: contact Richard Saturley at richard@worldooh.org

About WOO

 The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement