Miami, FL – June 30 – Ballyhoo Media, the nation’s leading waterway media company, is bringing its signature digital boats to the New Jersey Shore, expanding its footprint into the Northeast’s busiest stretch of beach communities.
This launch marks Ballyhoo’s first new digital boat deployment since 2023, extending the company’s renowned platform beyond Florida to reach beachgoers along the Southern Jersey Shore, including Atlantic City, Brigantine, Margate, Ocean City, and Sea Isle. Operating seven days a week, the boat will capture the attention of tri-state audiences traveling from Philadelphia, New Jersey, and New York during the peak summer season.
“As summer travel hits its height, starting with July 4th, we couldn’t be more excited to offer brands a new way to engage with these sought-after audiences during prime vacation moments,” said Nathan Frank, Director of Sales at Ballyhoo Media. “Our digital boats create an unforgettable experience, blending engagement, impact, and mobility into one eye-catching platform.”
Since pioneering its first digital boat in 2016, Ballyhoo has led the waterway media category, building and operating a fleet of five custom-built digital boats featuring best-in-class screens to capture attention and elevate brands. This latest launch brings that same quality and consistency to a market that has historically lacked premium waterway advertising options.
“We couldn’t be more excited to bring the product that put Ballyhoo on the map to one of the busiest stretches of beach in the country,” said Tyler Zlatin, CRO of Ballyhoo Media. “While boats have operated here for years, our goal is to give brands a premium waterway platform with the look and feel of our South Florida digital boats, paired with the experience and service that makes working with Ballyhoo seamless, impactful, and consistent.”
For more information, visit ballyhooboats.com.
ABOUT BALLYHOO MEDIA
Ballyhoo Media is the nation’s leading waterway media company, transforming out-of-home advertising by bringing brands to the water with formats that are both iconic and impossible to ignore. From ferry dominations and water taxi wraps to digital billboard boats and experiential events, Ballyhoo connects brands with audiences in places traditional advertising can’t reach. With operations in New York, Seattle, Miami, Chicago, San Francisco, and now along the New Jersey Shore, Ballyhoo is rapidly expanding its premium waterway network across key U.S. markets. Since 2016, Ballyhoo has redefined out-of-home by making waves on America’s waterways where audiences live, work, and play. Learn more at www.ballyhooboats.com.
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