Today’s podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard.

Podcast: Play in new window | Download (Duration: 21:46 — 29.9MB)

Here are the highlights.

What is Adwatch Media and how can it help out of home companies.

Adwatch Media is a digital advertising and marketing company that white labels its services and sells them to local businesses via out of home companies.  You have an out of home company and you can actually resell out services under your brand.  That’s what white labeling is all about.  So if they want a website built.  If they want online advertising.  If they want facebook advertising.  If they want google advertising.  If they want etsy advertising, amazon stores, you name it…then your out of home company can actually provide that and we at Adwatch will service it.

 How can an out of home company generate more leads from it’s website?

Always put a phone number as a link because 90% of all those searches for billboards are looking on a cell phone and not on a desktop…Have a way that they can do a single click and dial.

Number two is there is something called Google my business and it is something which is becoming a trend…that is an extension of your website.  Keep your Google listing up to date.  It’s the new yellow pages…people go on google, they search for billboard companies near me or they’ve just driven by your billboard and seen the name of your billboard company down at they bottom of the billboard where you have your little signage and then they’ll go search for it and the first thing that google will show is the map listing which will give the website and the phone number.

Keep your phone tag up to date.  Keep some pictures.  And keep your Google listing up to date.  You’re bound to generate a good number of leads…

On out of home website chatboxes.

Chatboxes are good…a lot of people tend to chat because they are texting…I encourage having a chatbox on the site.  Just make sure that if you’re not available at that time that the individual who comes to your website should be able to leave a message…The other trend to that is people search at night.  So if you’ve got a local business and they want to advertise on your billboards you will notice that they are sending you a message in the chatbox…after 8 oclock in the evening because that’s typically when business owners are searching.

Put your website, not your phone number on available billboards.

I’ve talked to several out of home operators and one thing that I’ve noticed is that out of home companies focus on their assets today.  Rightly so.  If they have 20 or 100 billboards their first goal is to sell those billboards but then there is space and they put up “available”…Numbers are very hard to remember….Put your website…People find it easier to remember your website than numbers splashed across the screen.  You don’t want to put just the number up…

To learn more about what Adwatch Media can do for your company email auz.khan@adwatchmedia.com or call 404-480-4064

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