Brooklyn Outdoor’s Candice Simons takes an optimistic view of autonomous cars and out of home in Autonomous Vehicles and the New Driving Experience. She thinks that bus benches and street furniture will become more important as data points for future commuters.  Commuters will also have more time to look out the window and notice billboards.

Atlantic has lengthy piece titled “Inside Waymo’s Secret World for Training Self-Driving Cars“ Did you know there are 25,000 self driving cars on the road right now gathering data?  Costs still have to come down to get to autonomous car feasibility.  The article talks about a $70,000 laser range finder on top of a Waymo.  Not many people are going to pay for a $70,000 retrofit to make their car autonomous.

Axios says billboards with connected geo-fences and mobile-integrated campaigns will become more valuable in a world of autonomous cars.

Econtalk interviewed Adreessen Horowitz’s Benedict Evans on the Future of Cars.  The analysis focuses on the second order consequences of autonomous cars.  Second order thinking asks “and then what?”   Insider sees a number of possible second order consequences of autonomous cars:

• Less auto insurance advertising because car insurance will be owned by fleets, not autonomous car occupants.  You don’t need insurance to ride the bus or subway.
• Less auto dealer advertising because people will use autonomous vehicle fleets rather than owning.
• More autonomous fleet advertising.
• Less service station advertising due to a shift away from petroleum to electric vehicles.

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