We are now just about 3 weeks away from the Memorial Day holiday weekend. Most consider this the official beginning of summertime/fun time. For many OOH operators it also ushers in a time of year when our sales results tend to not be so stellar. Let’s talk about what causes […]
OOH industry organization also appoints leaders from ODN, Outdoor Media Group and YESCO Outdoor Media to its Executive Committee NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following […]
Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: Dallas, Ellis Johnson and Hill Counties, Texas Phone: 972-230-8330 M&M Outdoor Advertising has been in business for over 40 years. The Company has been able to select and maintain the more prominent and choice locations for billboards […]
Space Invaders “World Defense” 45th Anniversary Immersive AR Created By Taito, Google, Unit9, and OUTFRONT XLabs Takes Home Top Award NEW YORK, May 1, 2024 /PRNewswire/ — The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners […]
Enhanced tools allow advertisers, media owners and platforms to measure full-funnel OOH performance while ensuring privacy NEW YORK, May 1, 2024 – Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, today announced enhanced OOH measurement solutions for […]
Welcome to the 2024 OAAA OOH Media Conference. This year marks our most diverse and dynamic event yet, with over 1,000 attendees spanning our incredible membership, world-class brand marketers, agency leaders, and technology partners – all here to elevate and celebrate out of home. This year’s theme is “Our Moment,” […]
Around the Corner, Around the World: Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally Enhanced demand-side platform unlocks international inventory to reach diverse audiences – all from a single account NEW YORK – May 1, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, […]
Funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s programmatic future NEW YORK, April 30, 2024 /PRNewswire-PRWeb/ — Screenverse, a monetization and ad management partner for DOOH (digital-out-of-home) media owners, announced a $10.5 million investment led by Volition Capital. This funding round marks a pivotal moment for Screenverse as it […]
With the OAAA OOH Media Conference in full swing in Carlsbad this week, Insider will provide information each day as it comes across our desk. Yesterday, the OAAA announced that Dave Wood, President & CEO of Verde Outdoor, is joining the OAAA Board of Directors. From the OAAA: With […]
Company: Logan Outdoor Markets: Florida Address: 1716 W. Lemon St, Tampa, FL 33606 Email: info@loganoutdoor.com Phone: 813-253-3367 Logan Outdoor operates a billboard plant with over 13o static faces in Central Florida, including Tampa, St Pete, Clearwater and six surrounding counties. Their plant includes both single and stacked bulletin structures. Lelia […]
