Billboard Insider has been thinking about how ChatGPT might impact out of home advertising.  ChatGPT uses artificial intelligence to answer questions.  It works best for generic queries.  Billboard Insider asked the ChatGPT how out of home advertising works and got an acceptable response.

The chatbox struggles to incorporate timely information.   Compare the ChatGPT generic response below to OAAA CEO Anna Bager’s out of home trends to watch in 2023: recession, media signal loss, privacy and reaching underserved markets.

When it comes to specific industry knowledge ChatGPT is hopeless.   Ask what’s in a good out of home lease and ChatGPT completely misses out of home lease hot buttons (see Billboard Insider’s Goodman on 4 Things in a Good Lease or 3 Common Errors in Out of Home Leases).

An interesting use case might be to have ChatGPT suggest creative ideas for an ad campaign.  Billboard Insider asked for slogans for an HVAC ad and got this.

There is also an artificial intelligence program called Dalle which allows you to generate images and art based on a query.  Maybe this can be used to create images used in out of home ads.

How do you think artificial intelligence and ChatGPT will impact the out of home business?  Email davewestburg@billboardinsider.com or use the form below.

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