Dear Valued Partner,

I’m reaching out to share the exciting news that Place Exchange has been acquired by Broadsign. Together, we become the most comprehensive solution for OOH, with industry-leading technology, best-in-class service, and the most extensive footprint of premium supply worldwide.

Place Exchange’s vast network of ecosystem integrations, advanced targeting, creative, and workflow solutions, and cutting-edge data and measurement offerings including PerView, will be joined together with Broadsign’s global media partnerships and comprehensive full-stack offering spanning both digital and static OOH. The combination will open up an unmatched array of premium global OOH inventory for buyers, with nearly 3 million OOH displays. That massive scale will be paired with transformative new capabilities – from screen-level audience targeting, to real-time triggered dynamic messaging, to programmatic guaranteed delivery, to deterministic outcome measurement – unleashing the power of OOH as never before.

Both companies were founded on the principles of transparency, independence, and objectivity. Exclusively focused on OOH, we do not and will not compete with our omnichannel platform partners. Not being owned or controlled by a publisher, we agnostically deliver the entire universe of OOH supply. We will simply provide the most complete, seamless, and powerful solution for OOH media at a global scale.

You will continue to be supported by the same Place Exchange team you work with today, committed to providing you the best service in the industry. As we begin to integrate the two businesses in the coming months, we will reach out to inform you of any new capabilities, opportunities, and developments. In the meantime, you can read the full announcement here or reach out directly to your PX representative.

Ari Buchalter
CEO
Place Exchange

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement