At this week’s Morgan Stanley Technology, Media and Telecom conference, OUTFRONT CFO Matt Siegel was asked about the legal category and he said this…

“Interesting vertical for for us I’m guessing for many in medium…it’s big, it’s growing quickly and it’s probably in every every market we serve. I think everyone has now heard of Morgan and Morgan so it’s it’s effective for them and if you’ve traveled the country you see there’s others who are kind of imitating that…”

Every market seems to have an attorney who goes big on billboards.  Alex Shunnarah in the South. Pond Lehocky in Philly.   Anh Phoong in LA.   Business North has a feature on attorney Russ Nicolet who has billboards in Wisconsin, Minnesota and parts of the Dakota’s.  Nicolet has elected to use a cartoon image to remain approachable.    He told Business North that billboards “create lasting visual memories and top-of-mind awareness.

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