Another city is raising money for city services by leasing land on city property for digital billboards.  On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years.  The billboards will be on  town-owned parcels at 8 Cranberry Road and 60 Monks Hill Road.  The leases follow a town vote in June to permit billboards in the town’s commercial/industrial park district within 500 feet of Route 3 and Route 44.  The town has been working on this project for a couple years.

Here is Jason Silva of the Kingston Zoning Enforcement Office talking about the benefits of the billboards at a December 23, 2019 Planning Board Meeting:

Silva:  It’s about $175,000 a year annually that the town will receive for a lease…

Planning Board Member: That’s great.

Silva:  And that’s the minimum…if the signs receive additional income the town would share…Another important component of these signs is they are a public service announcement.  Whether it’s amber alerts or traffic alerts…I do believe there is some local time dedicated to.  So you could see potentially some local events advertised there…

Planning Board Member:  It all makes sense to me.

Another Planning Board Member: Sounds great.

Insider’s take: Win-win-win.  Kingston gets $200,000 in annual funding to support public services and a venue for public service advertising.  OUTFRONT gets a valuable new project.  Local businesses get an opportunity to promote their services.

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