OAAA President Anna Bager was interviewed at CES 2026.  You can watch the full interview below.  Here are some highlights.

Why brands like out of home

It’s the only medium really that is unskippable, unblockable and reaches any consumer at any point anytime a day and in their real lives…I think consumers want real experiences. They want real life experiences. They want content that they can trust… and that’s really something that out of home to deliver…I think marketers are seeing that the medium is also a lot easier to transact these days than it used to be and with digital out of home you can get messages up really fast you can use data you can just kind of streamline your content to something that really works for an audience…

Sports and out of home

…Sports is a fantastic category for us – really any cultural event… entertainment like Taylor Swift…if you do it right around an event…or around the time frame… it can be really inspiring…  90% of the audience in…our survey…said that they’re going to the sporting events or acting activating against it or are interested more interested in the event just because if they saw an out of home ad…

Vegas and Out of home

Las Vegas is 1 big out of home execution…at CES, at the Aria, everywhere within every single hotel, there’s signage… walking the streets of of Las Vegas there’s just huge spectacular signage…it’s everywhere…on the streets cars trucks driving around…

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