Andy Goodman on Being Precise About a Billboard Location

Today out of home development and leasing expert Andy Goodman talks about the importance of correctly identifying your structure’s location in a lease.

Andy Goodman, Age Advertising

How should you identify a structure’s location in a lease?

This can be a problem if you have a lease for a billboard along with an address but you don’t have a site plan attached.  When I write a lease I include the deed, legal description of the property and the site plan.  The site plan should have the boundaries of the property, column location, and elevation. With all this information attached to the lease there is no questions about the billboard location.

Sometimes billboards aren’t placed where they are supposed to be.

The site plan is only as good as the survey of the property.  I built a billboard in Palm Springs many years ago on one of the surface streets.  We had what we thought was a reliable survey by the engineer.  Four years after I left the company I received a call from the real estate and he said, did you know you built that billboard on the wrong property.  The adjacent property owner had a survey and learned that we’d built the billboard on his property.  The engineering firm which did our survey had gone out of business so there was no one to go after.  The out of home company had to relocate the billboard.  It’s really important to get a stamped set of plans and survey if you’re building where you can’t tell where property lines are.

Surveys

Surveys are running from $2,500-3,500.  If you’re building up against a property line and your building a v-structure its important that the lights, and deck or your structure is hanging over somebody’s property, do a survey.  With digital today you’re adding a 5 foot camera on a structure so you’re coming even closer to property lines

You can contact Andy Goodman at andygoodman.age@gmail.com, 310-721-8422.

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