Adomni Sr Director of Sales Andrea Messimer Henley appeared on the Financially Speaking podcast in June.  Some of the highlights.

On Adomni’s business model:

What we’re doing at Adomni is offering sort of an MLS-list-your-billboard-inventory so its affordable, it’s easy to buy and it’s all in one platform…

On entering the out of home business

I sold a copier to a company named Adams Outdoor in Michigan…I had to go through the features and benefits.  They said we loved your presentation, when are you going to come work for us…So I said OK…

Digital billboards have room to grow

In the US there’s about 400,000 static billboards and digital represents 2% (8,000).

On being nice to installers

I would go out on the site and watch them install…because I wanted to understand the entire business and I would take them water or coffee depending on whatever the season was.  Because of that my billboards would go up first.

On women in OOH

I wish there were more women interested in it.  It’s a great industry.  It’s been rewarding for me…

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