By Paul Hiebert, Research Writer, YouGov.com

New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest

Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt that the ads they saw, read, or heard were generally honest. Today, that number has risen 16 points — meaning that, at present, nearly three-quarters of the American public considers advertisements honest.

A similar lift appeared when people were answered if they trust the ads they see, read, or hear. In 2014, 50% of US adults said they trust advertisements. In 2017, however, this number increased to 61%.

As people’s overall trust in advertising has grown, so has their interest in more regulation. In 2014, for instance, 58% of US adults agreed that there should be stronger requirements for proving claims in advertising. Currently, this number sits at 64%.