Clear Channel Outdoor has released the results of a Nielsen study reporting that airport are a great place for B2B and Consumer Marketing firms to advertise.  Among the findings:

• 60% of business and leisure travelers believe that airport advertising is an indicator of high quality brands.

• 75% of leisure and business travelers notice digital ads.

• 33% of leisure and business travelers have visited a website or used an app to find out more about a product or service advertised in an airport.

• The products which leisure and business travelers where most interested are (in order of importance) consumer electronics, hotels and travel services.

Insider’s take: Good advice for in airport advertising and for billboards located near airports.

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