This email from AdQuick’s Adam Singer on increasing OOH allocations caught Billboard Insider’s eye.

We recently saw fresh data from GroupM showing an increase in OOH allocation, something we’ve noted for some time. The increase in spend makes sense, as out of home (OOH) campaigns have become more essential than ever. It’s the only ad format that’s unskippable, shared on social media daily, and genuinely appreciated by consumers. A secret weapon for savvy brands and way to stand out and be noticed by real users (vs the cacophony of the internet or streaming). But it’s crucial to ensure your OOH campaigns are executed swiftly, efficiently, and with measurable results. If you’re not using a proper adtech to run OOH yet, it’s time to modernize your systems. Why? Speed and Efficiency: Using a product like AdQuick, you can launch your OOH campaigns faster than ever. Our platform streamlines the entire process, from planning to execution, ensuring you hit the market at the right time (days, not weeks or months). Comprehensive Measurement: Ensure you have robust analytics in place to measure the effectiveness of your OOH campaigns, track your ROI and understand the impact of ads with precise data. Seamless Integration: AdQuick integrates with your existing marketing tools and the wider adtech ecosystem, making it easier to manage and optimize campaigns across channels and do more. As allocation to OOH continues to grow, leveraging AdQuick will help you stay ahead of the curve. In addition to being faster, we’ll ensure campaigns are not just seen, but also felt and remembered by your intended audience (we have audience segments, too).

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