Miami, FL. July 13, 2016 – US Out-of-home Advertising company, Adams+Fairway Outdoor Advertising, and venture backed technology company, AdMobilize, announced today a strategic partnership to test realtime vehicle data and analytics for digital billboard inventory across selected U.S. markets. Miami based AdMobilize provides realtime intelligent analytics on both vehicle and pedestrian traffic for out of home media companies and retailers, worldwide.
AdMobilize has developed a scalable vehicle detection technology that provides realtime and near perfectaccuracy data on vehicle traffic, including day/night traffic counts, speed, dwell time and 
make/model. Adams Outdoor, the 4th largest US based outdoor advertising operator, currently has over 26,000 roadside units, serving some of the nation’s top advertisers. “This technology provides many new opportunities for agencies/brands to truly take advantage of the outdoor medium with real time, verifiable data directly from the billboard” says Mike Neel, VP Sales/Marketing for AdMobilize.
The partnership between AdMobilize and Adams began in April of this year while meeting at the Traffic Audit Bureau (TAB, now Geopath) and OAAA annual conference in Boca Raton, FL. A dams + Fairway Outdoor Advertising CEO, Kevin Gleason states, “Genuine and authentic relationships are key. If we can give our agencies and advertisers the substantive transparency they need to make bolder marketing decisions, then we’re continuing to invest in a more confident infrastructure for the OOH industry. ” Erica Line, Corporate Manager of Digital Asset Content & Integrated Strategies adds, “It is imperative as an operator to explore evergreen tech opportunities in our industry. Partnering with AdMobilize allows A+F Outdoor to investigate a visually verified traffic analytics platform, strengthening our efforts to maximize quantitative data, and enhance our dynamic capabilities with collected speed data.” The companies have since chosen Norfolk, Philadelphia, and Chattanooga to test the AdMobilize real time traffic measurement platform.
Over the past year adoption of this technology has been rapidly expanding; “Out of home products are currently priced based on historical data and vague audience data collecting methods. We believe that brands and advertisers will increase advertising spend if they can rely on a transparent way to better validate outdoor media viewership, create dynamic content, and measure ROI,” says Rodolfo Saccoman, Founder & CEO of AdMobilize. Furthermore, Saccoman believes that delivering AdMobilize’s technology to outdoor media with a softwarecentric approach allows rapid scalability across different formats and markets. AdMobilize technology currently runs in 17 countries and licenses vehicle detection to clients in Brazil, Peru, Chile, UK and the United States.
