Charlotte, NC – December 31st, 2024 – Adams Outdoor Advertising, the 4th largest out-of-home advertising operator in the U.S. and the largest privately owned, is excited to announce the acquisition of Riley (Patriot) Outdoor. This strategic move marks a major expansion into North Carolina’s Piedmont Triad region, encompassing Greensboro, Winston-Salem, and High Point. Renowned as a vital manufacturing and transportation hub in the southeastern United States, the Triad also serves as a thriving center for education, healthcare, and cultural development.
This acquisition includes Riley (Patriot) Outdoor’s inventory of 201 billboard faces and 7 digital displays, spanning 12 counties in eastern North Carolina. The addition further enhances Adams Outdoor Advertising’s market reach and solidifies its position as a leader in North Carolina’s largest cities. Kalil & Co. represented the Seller in the transaction.
Riley Outdoor, founded in August 2005 by Robert Moore, was named after Moore’s daughter and quickly became a trailblazer in the industry. In November 2007, the company launched its first digital billboard, a 10’x30’ Daktronics Digital, in Greenville, NC. A seasoned entrepreneur and industry veteran, Moore has a long history of leadership in outdoor advertising, including serving over 15 years as a board member of the North Carolina Outdoor Advertising Association, where he advocated for industry interests before the North Carolina General Assembly. With extensive experience in the sector, this marks Moore’s third successful venture in building and selling outdoor advertising companies.
Establishing the Triad Market
With this acquisition, Adams Outdoor will establish a new market in its portfolio, dubbed “The Triad,” an area recognized for its economic vitality and growth potential. Businesses in Greensboro, Winston- Salem, and High Point will gain access to a robust network of advertising opportunities, supported by Adams’ commitment to creativity and service excellence.
“We’re honored to bring Riley (Patriot) Outdoor into the Adams family,” said Mike Peters, General Manager of the Triad Market at Adams Outdoor. “Mr. Moore has built an incredible legacy with Riley (Patriot) Outdoor. This acquisition not only expands our reach in North Carolina but enhances our ability to deliver impactful advertising solutions to businesses across the region.”
The integration of Riley (Patriot) Outdoor into Adams Outdoor Advertising’s portfolio underscores the company’s commitment to innovation and continued growth.
About Adams Outdoor Advertising
Adams Outdoor Advertising is a leader in the out-of-home advertising industry, delivering creative and 1effective advertising campaigns in major markets across the U.S. With a focus on innovation, Adams helps brands reach audiences through high-quality billboard placements and cutting-edge digital displays.
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
