September 3, 2024. Greensboro, NC – Adams Outdoor Advertising (“Adams”) is pleased to announce that it has acquired all of Triad Outdoor Advertising’s (“Triad”) billboard assets as of September 1, 2024. Terms of the deal were not disclosed.

Triad, a family-owned business founded in Greensboro, NC, installed its first billboard in 1972, and grew to own and operate 75 display faces, including 1 digital face. All of Triad’s billboard faces are located adjacent to Interstates or major divided US Highways. Triad was one of the few independently owned and operated full-service billboard advertising companies remaining in North Carolina, and it was well-known for its personal attention to detail, flexibility, and quality locations.

John Bryant, Vice President and General Manager of Triad stated, “My father started this business over fifty years ago on the principles of honesty and integrity. We have developed many great relationships through the years with our landlords and our advertisers and it is very important to us that the company that purchased our assets operated on those same principles. Adams Outdoor Advertising is a company that is cutting edge, utilizing all the latest advancements in technology but still adhering to those all-important time-tested same core values.”

Founded in 1983 by Stephen Adams, Adams is the 4th largest privately held out of home advertising operator in the United States. Kevin Jones, Adams’ CEO, loves how the Triad acquisition fits into and expands Adams’ footprint and strategy in North Carolina.

“We want to express our gratitude to John Bryant and the entire Triad team for the chance to collaborate on this acquisition. Adams has a strong presence in North Carolina, and this acquisition helps us expand into new strategic areas. In addition, this connects Adams’ core inventory in Charlotte with our Winston-Salem inventory along the I-77 and I-85 corridors.  We hold the remarkable business John has built in the highest regard and are committed to being excellent stewards as we integrate it into the Adams family.”

No brokers were involved.

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