• Adam Owen on the 50:40:10 Rule

    By Adam Owen, Owen Design Company.

    Whenever setting up your board, try to keep this simple ratio in mind.  50% image…40% call to action…10% information.

    A picture is worth 1,000 words so make sure it gets a dominant role in the art.

    Make your call to action simple and concise.

    Information should be the web address, phone or address but try not to do all three.

    Put it all together and you get an ad like this:


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